San Diego Agencies Unite to Deliver Multi-Agency Collaborations Producing Cohesive Digital Strategies
85SIXTY, a North American agency leader in enterprise digital media and data science announced today a strategic partnership with Digital Operative, an internationally recognized digital commerce agency for direct-to-consumer brands. The alliance offers brands a streamlined multi-agency approach to confidently develop/execute cross-channel strategies.
“85SIXTY’s creativity and data management skills have been sought after by established and emerging brands for years,” said BJ Cook, CEO and Co-founder of Digital Operative. “Adding their core competencies to our data-driven e-commerce offerings is the next logical step for our clients and business. Each company has developed expert practices that will help brands see results faster since they won’t have to oversee multi-agency partnerships. Steve has created a lively culture and we’re excited to officially team up with 85SIXTY.”
The recent boom in marketing specialist agencies providing point solutions—PPC buying, marketplace management, social and content, CRO/UXO, SEO, e-commerce—has forced brand marketers to act as coordinators and referees. The massive value that’s lost when these services are not integrated and knowledge becomes siloed in channels is often the difference between success and failure. Digital Operative and 85SIXTY share the consultant mindset of designing strategic solutions before assigning tactics.
“Our experience tells us that brands shouldn’t have to orchestrate the work of multiple agencies,” said Steve Price, CEO and Founder of 85SIXTY. “Taking 85SIXTY’s core strength of using aggregated data to help marketers make smarter decisions and fusing it with Digital Operative’s deep understanding of what digital shoppers want is what the industry and our clients need. We want brands to view our teams as an extension of their in-house marketing team. Formalizing this relationship with the authentic and collaborative team at Digital Operative was an easy decision.”
The two founder-led San Diego agencies have collaborated on several digital projects over the past year. Digital Operative and 85SIXTY can now support brands at all lifecycle stages with capabilities offering go-to market strategy, creative, holistic campaign launches, paid media, advanced analytics with predictive modeling, e-commerce development and roadmaps, website optimization, email programs, and more.
Both agencies are based in San Diego with additional offices in Denver.
About Digital Operative
Digital Operative is a digital commerce agency working at the intersection of transformative digital strategy, humanizing creative and technology solutions. Founded in 2008, the agency is a strategic and executional partner that pulls insights from customer data to create memorable digital experiences for customers of D2C brands including Turtle Beach, Clark’s Botanicals, and DJO Global. Digital Operative supports clients on day-to-day operations such as digital marketing, Amazon marketplace management, web design, website and campaign optimizations, and technology solutions. Headquartered in San Diego, the agency operates an office in Denver. Learn more at digitaloperative.com.
Founded in 2011, 85SIXTY is a data-driven media and marketing agency that helps brands make smarter decisions based on aggregated data and its proprietary analytics infrastructure. The independent agency employs more than 40 staffers across its San Diego and Denver offices. Visit 85sixty.com.