# 85SIXTY > Full-Service Digital Agency - Digital Marketing & Technology --- ## Pages - [BrandGravityAI](https://www.85sixty.com/brandgravityai/): Analytics at the speed of curiosity. A faster way to understand performance and uncover what matters. Ask a question and... - [Creative Accelerator](https://www.85sixty.com/creative-accelerator/): The Creative Accelerator The Creative Accelerator is a structured, rapid-cycle creative program designed to deliver brand campaigns, performance assets, and... - [Brand Gravity](https://www.85sixty.com/brand-gravity/): Request your complimentary Brand Gravity Score. Uncover what’s drawing customers in and what’s pushing them away. WHAT’S BRAND GRAVITY? Brand... - [Adobe Commerce Magento Agency](https://www.85sixty.com/adobe-commerce-magento-agency/): Leading Adobe Commerce (Magento) Development Agency 16 YEARS Magento Development Experience 50+ Ecommerce website awards & projects Trusted Magento Agency... - [MarTech Maturity Assessment](https://www.85sixty.com/martech-maturity-quiz/) - [Downloads - DSG - Cookies - AUG24](https://www.85sixty.com/downloads-dsg-cookies-aug24/): Download your white paper here. - [TikTok Agency Partner](https://www.85sixty.com/tiktok-agency-partner/): One-Stop Shop for all your TikTok needs. (for reals) One-Stop Shop for all your TikTok needs. (for reals) TikTok drives... - [Marketing Technology Agency Partner](https://www.85sixty.com/marketing-technology-agency/): A Modern MarTech Agency for Challengers BUILDING BETTER CUSTOMER JOURNEYS Integrated Marketing Technology Services At 85SIXTY, we believe in creating... - [Starting your customer experience journey](https://www.85sixty.com/services/customer-experience-strategy-design/get-started/): Unlock Your Revenue Potential Are your visitors browsing, but not buying? Get My Free Audit Unlock Your Revenue Potential Are... - [Shopify Plus Agency Partner](https://www.85sixty.com/shopify-plus-agency-partner/): Leading Shopify Development Agency 8 YEARS as Shopify Plus Agency 50+ Ecommerce website design awards & projects $250M/yr+ total Shopify... - [A Commitment to Accessibility](https://www.85sixty.com/website-accessibility/): Website Accessibility 85SIXTY, Inc. (“we” or “us” or “our”) is committed to making our website’s content accessible and user friendly... - [Datawave](https://www.85sixty.com/datawave/): OUR TOOLS Datawave Talk to Your Customers In More Meaningful Ways DataWave is a customer segmentation tool. It allows you... - [Media Mix Modeling](https://www.85sixty.com/media-mix-modeling/): OUR TOOLS Media Mix Modeling (MMM) Optimize Your Media Spend Across Channels and Tactics Our media mix modeling offering allows... - [Our Tools](https://www.85sixty.com/our-tools/): OUR TOOLS Datawave Talk to Your Customers In More Meaningful Ways DataWave is a customer segmentation tool. It allows you... - [Privacy Policy](https://www.85sixty.com/privacy-policy/): 85SIXTY Website Privacy Policy Last updated: July 27, 2020 85SIXTY, Inc. (“we” or “us” or “our”) respects the privacy of... - [Development](https://www.85sixty.com/services/development/): Web Development Services We architect & build website experiences that require best-in-class Ecommerce and CMS platforms. For over 17 years,... - [Home](https://www.85sixty.com/): who we are From Data to Creative, One Partner That Connects It All. At 85SIXTY, we help Ecommerce, Travel, and... - [Search Engine Optimization](https://www.85sixty.com/services/search-engine-optimization/): Your SEO Agency Partner Integrated SEO / GEO Services so you dominate Search – from Google to YouTube, LLMs, and... - [Customer Experience](https://www.85sixty.com/services/customer-experience-strategy-design/): . st0{fill:url(#SVGID_1_);} Customer Experience Experience is everything in today’s market. Your customers expect frictionless touch points. Are you ready to... - [CDP Evaluation & Implementation](https://www.85sixty.com/services/cdp-evaluation-implementation/): . st0{fill:url(#SVGID_1_);} . st1{fill:url(#SVGID_00000115478936870117309330000004846482745983058580_);} Customer Data Platforms (CDP) Services Collect, manage, and activate your most valuable asset – your 1st... - [Amazon Account Services](https://www.85sixty.com/services/amazon-account-services/): . st0{fill:url(#SVGID_1_);} Amazon Account Services Analysis, Strategy, Advertising, Operations According to CNBC, Amazon was responsible for 41. 4% of all... - [Media Strategy, Planning & Buying](https://www.85sixty.com/services/media-strategy-planning-buying/): Paid Media Strategy, Planning & Buying Digital Advertising agency for today’s growing consumer & travel brands. 85SIXTY brings a full-funnel... - [Analytics](https://www.85sixty.com/services/analytics/): Data & Analytics At 85SIXTY, we turn your data into actionable insights with advanced analytics, real-time reporting, and predictive models... - [Content Strategy, Influencers & Social Media Marketing](https://www.85sixty.com/services/content-strategy-influencers-social-media-marketing/): . st0{fill:url(#SVGID_1_);} Content Strategy, Influencers & Social Media Marketing Trend-informed strategies that delight your consumers, foster community, and drive business... - [Customer Lifecycle Marketing, Email & SMS](https://www.85sixty.com/services/customer-lifecycle-marketing-email-sms/): . st0{fill:url(#SVGID_1_);} Customer Lifecycle Marketing, Email & SMS Build stronger customer relationships with data-informed strategies. The more relevant your interactions... - [Work](https://www.85sixty.com/our-work/case-studies/): Our Work Filter Show All Amazon Analytics Creative CRO Customer Experience Customer Lifecycle Marketing Paid Media Performance Creative SEO Creative... - [Services](https://www.85sixty.com/services/): Full Service Digital Agency Capabilities for modern Marketing Leaders Mapping to the “Everywhere Customer” Our campaign planning takes a customer-centric... - [Creative](https://www.85sixty.com/services/creative/): Creative That Doesn’t Just Look Good – It Gets Results. At 85SIXTY, creativity is more than just a pretty picture... - [Contact](https://www.85sixty.com/contact/): How Can We Help? We are a full-service, cross-channel team of experts ready to help drive growth for your business.... - [About](https://www.85sixty.com/about/): We Are A digital consultancy that powers business outcomes through human-driven strategies and integrated tactical execution. Our Story For over... - [Finding the Pocket - Digital Insights Blog](https://www.85sixty.com/blog/): July 14, 2020 Photography, Videos Inspiring stories of web designers Alia mucius ex nam, ea facer liber usu, est aliquam... --- ## Posts - [PPC Hero Conf San Diego 2025: Where AI Meets the Marketer](https://www.85sixty.com/blog/ppc-hero-conf-san-diego-2025-where-ai-meets-the-marketer/): This was my second time at PPC Hero Conf. The first was back in 2018 in Austin, back when TikTok... - [BrightonSEO 2025 Takeaways That Resonated With My SEO and AI Understanding](https://www.85sixty.com/blog/brightonseo-2025-takeaways-that-resonated-with-my-seo-and-ai-understanding/): SEO in 2025 is less about gaming algorithms and more about creating real value for people. At BrightonSEO, experts emphasized... - [Why Placement Matters: Navigating Demand Gen’s New Controls](https://www.85sixty.com/blog/why_placement_matters/): The Demand Gen campaign type has seen a lot of evolution recently, with several exciting updates that offer more control... - [Social Media Is Starting to Feel a Lot Like Search..and we’re here for it.](https://www.85sixty.com/blog/social-media-is-starting-to-feel-a-lot-like-search/): If you’ve spent any time on TikTok, Pinterest, or Instagram lately, you might’ve noticed something: social media is acting more... - [Custom Labels: The Secret Weapon Hiding in Your Merchant Center Feed](https://www.85sixty.com/blog/custom_labels/): When running Google Shopping or Performance Max campaigns, you have countless ways to segment, optimize, and scale your product advertising.... - [Beyond the Basics: Building a High-Impact First-Party Data Strategy](https://www.85sixty.com/blog/beyond_the_basics_building_a_highimpact_firstparty_data_strategfirst-party-data-strategy/): Why First-Party Data Is Having a Moment The way marketers access and use customer data is being rewritten. Google is... - [UGC: What Works, What’s Overdone, and What’s Next](https://www.85sixty.com/blog/ugc-what-works-whats-overdone-and-whats-next/): User-generated content has been a go-to tactic for eCommerce brands and for good reason. It builds trust, drives performance, and... - [Why the Winners Will Use AI for Strategy](https://www.85sixty.com/blog/why-the-winners-will-use-ai-for-strategy/): It’s 2025 and the digital landscape is drowning in AI generated content. From generative essays to video ads, most brands... - [How Advanced Analytics Can Strengthen Business Strategy for Retailers](https://www.85sixty.com/blog/how-advanced-analytics-can-strengthen-business-strategy-for-retailers/): Across retail and e-commerce, executive teams are navigating a common set of challenges. Compressed margins, rising customer acquisition costs, shifting... - [5 Things You Didn’t Know You Could Buy Programmatically](https://www.85sixty.com/blog/5-things-you-didnt-know-you-could-buy-programmatically/): When most people think of programmatic advertising, display banners are often the first thing that comes to mind. It’s true... - [Lost SEO Traffic After Cookie Consent? Here's How to Quantify It Like a Pro](https://www.85sixty.com/blog/lost-seo-traffic-after-cookie-consent-heres-how-to-quantify-it-like-a-pro/): Noticing a significant dip in your website’s search engine traffic after implementing cookie consent can be upsetting as it becomes... - [Unveiling the Power of Shopify Winter Editions 2025: Key Features for Growing Online Businesses](https://www.85sixty.com/blog/shopify-winter-editions-2025/): The landscape of ecommerce is evolving rapidly, and to stay ahead of the curve, businesses need robust platforms that grow... - [Using Python and Data Science Practices in SEO Analysis of Data](https://www.85sixty.com/blog/using-python-and-data-science-practices-in-seo-analysis-of-data/): At this year’s BrightonSEO in San Diego, I had the opportunity to share insights on integrating Python and data science... - [Social Video: Why It's Time for Brands to Embrace the New Television](https://www.85sixty.com/blog/social-video-why-its-time-for-brands-to-embrace-the-new-television/): As the CMO / VP Marketing of a consumer brand, it’s imperative to stay ahead of industry trends and adapt... - [TikTok Playbook for Brands: Embrace Authenticity and Fun](https://www.85sixty.com/blog/tiktok-playbook-for-brands/): TikTok is the fastest-growing platform out there, and it’s a fantastic opportunity for brands to connect with audiences in a... - [Unlocking the Full Potential of Google Merchant Center Next: A Strategic Upgrade for E-Commerce Brands](https://www.85sixty.com/blog/unlocking-the-full-potential-of-google-merchant-center-next-a-strategic-upgrade-for-e-commerce-brands/): As a seasoned player in the digital ecosystem, you’re already aware that Google is constantly evolving its tools to keep... - [Meltwater Summit 2024](https://www.85sixty.com/blog/meltwater-summit-2024/): Last month, our Director of Social Strategy, Julia Sullivan, attended the Meltwater Summit in NYC. We were excited to hear... - [Identity Resolution in a Cookieless Era: The Key to Personalized Marketing](https://www.85sixty.com/blog/identity-resolution-in-a-cookieless-era-the-key-to-personalized-marketing/): In today’s digital world, where privacy is more than just a preference, marketers face a significant hurdle: how do we... - [Navigating the Future of Digital Accessibility](https://www.85sixty.com/blog/navigating-the-future-of-digital-accessibility/): In the rapidly evolving digital landscape, accessibility remains a pivotal aspect of web development and design. The recent Level Access... - [The Rise of Server-Side Tracking: What It Means for Your Data](https://www.85sixty.com/blog/the-rise-of-server-side-tracking-what-it-means-for-your-data/): Remember tracking cookies – those little bits of code that followed you around the web? They helped marketers figure out... - [Navigating the Cookieless Future: Strategies for Success](https://www.85sixty.com/blog/navigating-the-cookieless-future-strategies-for-success/): In a digital ecosystem that’s ever-evolving, the end of third-party cookies marks a pivotal moment, signaling a shift toward more... - [How Comprehensive User Research Can Increase Your Bottom Line](https://www.85sixty.com/blog/how-comprehensive-user-research-increases-your-bottom-line/): Create Exceptional Experiences for Your Users By Getting To Know Them In the quest to truly understand their target audience,... - [3 Ways To Ensure Increased Performance From A Website Redesign Project](https://www.85sixty.com/blog/3-ways-to-ensure-increased-performance-from-a-website-redesign-project/): So you’ve decided to redesign your eCommerce website experience, that’s fantastic! Now buckle up buttercup and realize the road ahead.... - [Achieving a Best in Class eCommerce Experience](https://www.85sixty.com/blog/achieving-a-best-in-class-ecommerce-experience/): I get asked all the time about how to achieve the best in class ecommerce experience. It’s a solid aspiration... - [3 solid CX strategies that extract maximum revenue from your most loyal customers](https://www.85sixty.com/blog/3-solid-cx-strategies-that-extract-maximum-revenue-from-your-most-loyal-customers/): Whether we acknowledge it or not, economic health plays a role in the success of your business. Recent low consumer... - [eCommerce Design Pitfalls: Don't skip Strategy > Good Design](https://www.85sixty.com/blog/ecommerce-design-pitfalls-dont-skip-strategy-good-design/): Designing an eCommerce experience is not just about having a visually appealing and functional interface, it’s about creating an online... - [RIP Google Optimize… Now what?](https://www.85sixty.com/blog/rip-google-optimize-sunset/): If you’re a current user of Google Optimize, you may have already heard the news that the product is being... - [Trends in Metasearch Marketing - Part 3](https://www.85sixty.com/blog/trends-in-metasearch-marketing-part-3/): We sat down with our resident Metasearch Marketing & Advertising expert, Dean Schmit, to continue our series on Metasearch Marketing... - [Trends in Metasearch Marketing - Part 2](https://www.85sixty.com/blog/trends-in-metasearch-marketing-part-2/): We sat down with our resident Metasearch Marketing expert, Dean Schmit, to learn more about the Metasearch Marketing trends he... - [Adobe Summit 2023](https://www.85sixty.com/blog/adobe-summit-2023/): Adobe Summit 2023 is back in person! As a certified Adobe agency partner, 85SIXTY is excited to have team members... - [Trends in Metasearch Marketing](https://www.85sixty.com/blog/trends-metasearch-marketing/): We sat down with our resident Metasearch Marketing expert, Dean Schmit, to learn more about the trends he sees in... - [What To Know About Google's E-E-A-T Guidelines](https://www.85sixty.com/blog/what-to-know-about-googles-e-e-a-t-guidelines/): What is E-E-A-T? Discover how Google uses the Expertise, Experience, Authority and Trust of your website in search. - [Why ecommerce merchants should migrate to Google Analytics 4](https://www.85sixty.com/blog/ecommerce-merchants-why-migrate-to-google-analytics-4/): There are several reasons why ecommerce merchants should consider switching to Google Analytics 4 (GA4). /*! elementor – v3. 5.... - [What is the real formula for Keyword Effectiveness Index (KEI)?](https://www.85sixty.com/blog/real-formula-for-keyword-effectiveness-index-kei/): There are many versions of this formula, but in general, it is the ratio between search volume and some competition... - [85SIXTY Adds SEO Industry Veteran to Its Growing Digital Agency Leadership Team](https://www.85sixty.com/blog/benj-arriola-seo-industry-veteran-joins-85sixty/): Benj Arriola joins 85SIXTY as Senior Director SEO bringing over 2 decades of agency experience in marketing leadership and enterprise... - [Datawave - Identify Your Best and (Worst) Customers](https://www.85sixty.com/blog/datawave-customer-segmentation-tool-launch/): When the DotCom bubble burst, it did so in an eye-popping fashion. In the late 90’s, Yahoo’s stock price was... - [How to Compete With Online Travel Agencies on Metasearch](https://www.85sixty.com/blog/ota-metasearch-ads/): Online Travel Agencies (OTAs) are often a love/hate relationship for hoteliers. We love to get bookings but hate to pay... --- # # Detailed Content ## Pages - Published: 2025-11-19 - Modified: 2025-11-24 - URL: https://www.85sixty.com/brandgravityai/ Analytics at the speed of curiosity. A faster way to understand performance and uncover what matters. Ask a question and get clear answers grounded in your data, without digging through dashboards. Join the Waitlist WHAT IS BRAND GRAVITY? BRAND GRAVITY IS YOUR ALWAYS ON marketing insights platform. It reads your performance data, answers your questions in plain language, and surfaces insights you can use in your next meeting, sprint, or strategy call. BRAND GRAVITY Analytics at the speed of curiosity. BRAND GRAVITY Analytics at the speed of curiosity. BRAND GRAVITY Analytics at the speed of curiosity. BRAND GRAVITY Analytics at the speed of curiosity. WHAT IT CAN DO FOR YOU Platform's Core Capabilities Join the Waitlist Natural Language Analysis Ask a question and get a structured answer with tables, comparisons, and a concise summary you can use right away. Active Monitoring Get alerts when performance changes so your team can respond before issues build. Extension of your Data Powered by a unified and cleaned warehouse that connects your channels and removes noise. Contextually Aware Guidance shaped by your products, seasonality, audiences, and historical performance rather than generic responses. What Can You Ask Brand Gravity? These are real examples of prompts that marketers and media teams use during planning, reporting, and day-to-day optimization. "Summarize this year’s performance by channel. " Why it helps: Quickly see where spend is paying off and where efficiency is slipping. "Which paid search campaigns are delivering the strongest return right now? " Why it helps:Shift budget... --- - Published: 2025-07-09 - Modified: 2025-07-17 - URL: https://www.85sixty.com/creative-accelerator/ The Creative Accelerator The Creative Accelerator is a structured, rapid-cycle creative program designed to deliver brand campaigns, performance assets, and cultural storytelling in 8 weeks. Book A Discovery Call We Believe That The Creative Process is Broken. We Fixed it. Strategy is slow. Testing is inconsistent. Production is unpredictable. From insight to impact, the Creative Accelerator gives you one seamless with structured timelines, performance thinking, and creative that’s actually built to convert. Trusted by forward-thinking brands Creative Accelerator Three Products. One Seamless System. 20-DAY BRAND-TO-IDEA ACCELERATOR Creative Campaign Sprint In just 20 days, we help you uncover your next big idea fast. The Creative Campaign Sprint uses our proprietary Brand Gravity Score™ to align your team, reframe your messaging, and deliver a full campaign concept with funnel-based creative direction and positioning shifts that are ready for production. What You Get Brand Gravity Score™ A proprietary, AI-powered diagnostic that accelerates strategy by identifying your brand’s emotional and strategic positioning strengths significantly faster than traditional discovery. 2-Hour Brand Workshop A guided session to align on brand truth, audience, goals, and creative friction points, laying the foundation for the sprint. Big Idea + Campaign Concept A single, unified creative concept that reframes how your brand should show up: emotionally resonant, strategically sharp. Message Reframing & Positioning Shifts Clear articulation of how your brand should speak and position itself to better connect with your target audience. Emotional Driver Direction A defined POV on how we want your audience to feel and what reactions we... --- - Published: 2025-05-27 - Modified: 2025-08-22 - URL: https://www.85sixty.com/brand-gravity/ Request your complimentary Brand Gravity Score. Uncover what’s drawing customers in and what’s pushing them away. WHAT'S BRAND GRAVITY? Brand Gravity is the invisible force that pulls people in and keeps them there. It’s built from how clearly you stand out, how deeply you connect emotionally, and how consistently you show up across touchpoints. Without it, brands blend in. With it, they lead. Get My Brand Gravity Score Your Brand Gravity Score Includes: 0–100 measure of how strongly your brand attracts and aligns with your audience Break down performance across Clarity, Consistency, and Pull with expert insights on each dimension Visualize your competitive position with an in-depth analysis and a customized Perceptual Map A creative and strategic roadmap with narrative shifts, positioning upgrades, and high-impact next steps WHY YOUR GRAVITY SCORE MATTERS In a crowded market, differentiation is not a nice-to-have. Your Brand Gravity determines whether customers notice, trust, and choose you, or keep scrolling. If growth feels harder than it should, the problem is probably gravity. Trusted by forward-thinking brands Only 5 Complimentary Audits Available Per Month To provide real value, we only conduct 5 Gravity Score audits per month. We prioritize brands where we can uncover meaningful growth opportunities. Get My Brand Gravity Score Request Your Gravity Score. What happens after you submit? • We review your submission to confirm fit. • If selected, we’ll send you a form to fill out. • We will complete your Gravity Score audit within 10 business days. • You’ll receive a... --- - Published: 2025-04-29 - Modified: 2025-05-09 - URL: https://www.85sixty.com/adobe-commerce-magento-agency/ Leading Adobe Commerce (Magento) Development Agency 16 YEARSMagento Development Experience50+Ecommerce website awards & projects Trusted Magento Agency Partner Delivering Integrated Adobe Commerce Services. We aren’t the typical Magento development agency. We leverage our expertise in user experience (UX), marketing and visual design to create ecommerce websites that engage, convert and scale. Our goal is to be your long-term strategic partner, design better shopping experiences, drive technology decisions and better leverage Adobe Commerce from day one. Contact Us Services Data-driven digital experiences for DTC and B2B that leverage the power of Adobe Commerce (Magento). Magento Strategy & Planning Solving today’s DTC & B2B challenges with goal setting, business analysis, technical architecture and design requirements for Adobe Commerce (Magento 2). Learn more. Ecommerce Website Strategy & Audit Every engagement starts with a strategic alignment of objectives, audience, functionality, integrations and timeline. Learn more. Magento UX & Design We bridge the brand strategy and ecommerce objectives to create a customer-centric Magento website experience that drives outcomes. Learn more. Magento Development In our partnership with Adobe Commerce (Magento), we are helping merchants solve complex integrations, create unique functionality and build scalable code to meet their needs. Learn more. Magento SEO We understand the challenges that arise when implementing SEO for Magento websites. Our team has experience addressing areas like poor technical SEO, missing content strategy and little to no link building strategies. To have a real integrated approach, you need the right paid media mix to drive your customer acquisition objectives. Learn more. Platform... --- - Published: 2024-08-16 - Modified: 2024-08-16 - URL: https://www.85sixty.com/downloads-dsg-cookies-aug24/ Download your white paper here. --- - Published: 2024-08-02 - Modified: 2024-09-11 - URL: https://www.85sixty.com/tiktok-agency-partner/ One-Stop Shop for all your TikTok needs. (for reals) One-Stop Shop for all your TikTok needs. (for reals) TikTok drives results in today's consumer journey. 56% Of users say that they spend time on TikTok to discover something new or interesting. 59% Of weekly users have engaged in ecommerce behaviors on TikTok. 2x Stronger efficiency driven by TikTok compared to TV. We create TikTok-first campaigns powered by Strategy, Culture, Content, Ads, Creators & Insights. Services Our full-service TikTok offering ensures you make connections with your target audience. Let's get cooking. Tailored TikTok Strategies Launch new products. Grow your brand awareness. Drive incremental revenue. Learn more. Content Creation & Production We translate your brand into TikTok > Vertical videos, ads and Creators. Learn more. TikTok Advertising Programs Full-funnel advertising for TikTok to reach the right audiences and grow your brand. Learn more. Creators / Influencer Management Collaborative Creators can make a difference in your growth. We help find them, recruit them and contract them. Learn more. TikTok Analytics & Reporting A tech stack worthy of NASA to bring you insights across creative, ads, creators and more. Learn more. TikTok Shop Are you synced & selling on TikTok Shop? Why not? Learn more. Our Happy Customers We’ve been partners to some of the world’s most visible & social brands. TikTok Case Studies Ski / Snowboard Passes This multi-resort ski and snowboard season pass, sought to enhance its brand presence and engage with a younger audience on TikTok. We used a mix of... --- - Published: 2024-04-02 - Modified: 2025-05-29 - URL: https://www.85sixty.com/marketing-technology-agency/ A Modern MarTech Agency for Challengers BUILDING BETTER CUSTOMER JOURNEYS Integrated Marketing Technology Services At 85SIXTY, we believe in creating momentum, not just managing technology. Our MarTech expertise isn’t just about building systems; it’s about transforming how your business connects with customers, makes data-driven decisions, and scales effortlessly. We don’t sit on the sidelines - we’re right there with you, making things happen. SERVICES We offer consulting services, implementation support, and ongoing enablement for a variety of digital marketing technologies. Martech Discovery and RFP Support With technology consuming the largest part of a Marketing department’s annual budget, it’s critical to ensure your digital strategy is leveraging the right mix of tools to drive the best business outcomes. Learn more. Use Case Development Our Martech consultants are embedded directly into your team to gather use cases and conceptualize the best method for tracking your customer behavior across all platforms. Learn more. First Party Data Strategy Marketers are embarking in a future where the deprecation of third-party cookies will mean tracking, measuring and delivering targeted ads will be limited. Creating a first-party data strategy will be critical. Learn more. CDP Implementation and Enablement 85SIXTY has been at the forefront of choosing, implementing and configuring the best CDPs in the space. Our team will support the evaluation of a CDP you’re considering, guide you through the steps for a successful implementation using our comprehensive integration plans, and provide hands-on configuration to activate each connected destination. Learn more. Ongoing Management and Utilization After a... --- - Published: 2023-11-15 - Modified: 2024-09-11 - URL: https://www.85sixty.com/services/customer-experience-strategy-design/get-started/ Unlock Your Revenue Potential Are your visitors browsing, but not buying? Get My Free Audit Unlock Your Revenue Potential Are your visitors browsing, but not buying? Let our expert team uncover the biggest issues that are killing your website’s conversions and holding you back from the results you deserve. REQUEST MY FREE AUDIT We’ll help you make informed business decisionsso you can avoid costly mistakes andgrow faster EngagementMotivate users to stay longer,explore more content, and view more productsConversionFind where users are falling out of the funnel and address the underlying causes Average Order ValueIncentivize users to spend more per purchase through strategic merchandisingCustomer Lifetime ValueTurn one-time customers into repeat purchasers and brand advocates Learn How to Today GET MY FREE AUDIT What our partners are saying... At Momentous, partnering with 85Sixty for Conversion Rate Optimization (CRO) testing and CX strategy has empowered us to make informed business decisions. Their meticulous analysis, strategic adjustments and talent for channeling consumer psychology have not only driven impressive results but have also fundamentally improved our user experience. Their commitment to delivering tangible results and being a pleasure to work with, makes them a highly recommended partner for businesses seeking impactful CRO services. Ashley Lanning Marketing Director Some of our many success stories... Optimizing a Growing BrandOur challenge was to create and execute a strategy that would continuously squeeze the most out of every visit. A Consumer Journey Built to WinWe created a user-centric journey page designed to reduce friction, elevate the product story and... --- - Published: 2023-03-24 - Modified: 2025-09-06 - URL: https://www.85sixty.com/shopify-plus-agency-partner/ Leading Shopify Development Agency 8 YEARSas Shopify Plus Agency50+Ecommerce website design awards & projects$250M/yr+total Shopify merchant revenue Trusted Shopify Development Partner 85SIXTY is a growth engine (agency) for Shopify merchants. We aren’t just another Shopify development agency; we’re a full-service Shopify Plus Agency. With the acquisition of Digital Operative we added ecommerce veterans that are known for their Shopify Design, CRO & Web Development. We brought in their expertise in the Shopify Plus platform with Commerce Strategy, UX Design, Merchandising and Complex Integrations to breath life into direct-to-consumer (DTC) and B2B channels at all stages of growth across a variety of industries. Contact Us Shopify Case Studies Creative Shopify Yonex Creative Shopify Ascent Protein CRO Customer Experience Shopify Momentous Creative Customer Experience Shopify La Sportiva Creative Customer Experience Shopify Turtle Beach Creative Shopify Clark’s Botanicals Services Data-driven Shopify website experiences that meet brand and commerce goals through an integrated, end-to-end engagement. Shopify Markets & Technical Architecture We bring harmony to the organized chaos that is your ecommerce tech stack. We align business, operations, sales and marketing needs into the right set of tools. We’ve lead new integrations, scaled internationally and built apps when needed. Shopify Website Strategy & Audit Every engagement starts with a strategic alignment of objectives, audience, functionality, integrations and timeline. Learn more. Shopify UX & UI Design We bridge the brand strategy and ecommerce objectives to create a customer-centric Shopify website experience that drives objectives. Learn more. Shopify Plus Development In our partnership with Shopify Plus, we... --- - Published: 2022-06-29 - Modified: 2022-06-29 - URL: https://www.85sixty.com/website-accessibility/ Website Accessibility 85SIXTY, Inc. (“we” or “us” or “our”) is committed to making our website's content accessible and user friendly to everyone. If you are having difficulty viewing or navigating the content on this website, or notice any content, feature, or functionality that you believe is not fully accessible to people with disabilities, please email our team at info@85sixty. com with “Website Accessibility” in the subject line and provide a description of the specific feature you feel is not fully accessible or a suggestion for improvement. We take your feedback to heart and will consider it as we evaluate ways to accommodate all of our visitors and our overall accessibility policies. Additionally, while we do not control such vendors, we strongly encourage vendors of third-party digital content to provide content that is accessible and user friendly. Contact Us If you have questions or comments about this Accessibility Policy, please contact us at: 85SIXTY, Inc. ATTN: Website Accessibility100 Border Ave, Ste 202, Del Mar, CA 92014info@85sixty. com --- - Published: 2022-04-06 - Modified: 2024-09-11 - URL: https://www.85sixty.com/datawave/ OUR TOOLS Datawave Talk to Your Customers In More Meaningful Ways DataWave is a customer segmentation tool. It allows you to segment your current customers based on their historical transactions. You can learn how customers are similar or different from each other, so you can talk to them in more meaningful ways. Insights 01 Relevant Suggestions A customer is 60% more likely to purchase product B if they have already purchased product A. You could show purchasers of product A images of product B to be relevant to what they want. 02 Retarget Customers There are 30,000 customers who were previously high value customers but have not purchased in 1+ years, you could retarget them with imagery of newer products to get them back in the purchase cycle. 03 Repeatable Strategy Customers acquired in October 2021 have a higher LTV than usual, look into what efforts were used to acquire customers during that time period to see if there is a repeatable strategy. Segment your current customers based on their historical transactions. Segmentation All customers aren’t created equal. Brand loyalty, interest in products and position in the post-purchase lifecycle are unique for each individual. Segmentation analysis organizes your customer base into similar groups (or “cohorts”) based on purchasing behavior. This allows you to talk to your customers more meaningfully: addressing them at the right time, with the appropriate products and in the right channel. Lifetime Value Understanding the value of a customer is necessary to create a marketing strategy that... --- - Published: 2022-04-06 - Modified: 2024-09-11 - URL: https://www.85sixty.com/media-mix-modeling/ OUR TOOLS Media Mix Modeling (MMM) Optimize Your Media Spend Across Channels and Tactics Our media mix modeling offering allows you to determine how your media investments impacted your marketplace results without the reliance on directly attributable data (e. g. cookie-based hit data). This is a future-focused practice that allows you to optimize your media spend across channels and tactics, along with learning more about the efficiencies of your campaigns. Benefits 01 Future Framework forSmarter Investment Determine optimal spend allocation for your media channels 02 Carefully Constructed Top-Down Approach Provide media activity level performance to shape decision- making process (marketing contribution, average ROI/ marginal ROI) 03 Strengthen Brand Growth Develop a test and learn experiment to drive higher ROI within tactics How It Works 01 Data Collection MMM incorporates a set of control variables:Internal business variables: promotions, flash deal, events, product launchesExternal and non-business variables: Competitive media, organic search / organic social, web visits, economic factors, calendar, weather. 02 Modeling An Advanced Regression Analysis Technique is used to extract trends, direct vs in-direct impact between marketing channels, predict future marketing channels, and changes to budget. 03 Output Marketing Due-ToUnderstand the percentage of sales driven by marketing. Average ROIDollars received in return for each dollar invested in marketingMarginal ROIIncremental dollars received for the next dollar invested in marketingOptimization ScenariosInforms where marketing budget is re-allocated among channels Learn More about how Media Mix Modeling can help your business. contact us --- - Published: 2022-04-06 - Modified: 2024-09-11 - URL: https://www.85sixty.com/our-tools/ OUR TOOLS Datawave Talk to Your Customers In More Meaningful Ways DataWave is a customer segmentation tool. It allows you to segment your current customers based on their historical transactions. You can learn how customers are similar or different from each other, so you can talk to them in more meaningful ways. LEARN MORE OUR TOOLS Media Mix Modeling (MMM) Optimize Your Media Spend Across Channels and Tactics Our media mix modeling offering allows you to determine how your media investments impacted your marketplace results without the reliance on directly attributable data (e. g. cookie-based hit data). This is a future-focused practice that allows you to optimize your media spend across channels and tactics, along with learning more about the efficiencies of your campaigns. LEARN MORE Interested in what 85SIXTY can do for you? contact us --- - Published: 2022-03-17 - Modified: 2022-03-17 - URL: https://www.85sixty.com/privacy-policy/ 85SIXTY Website Privacy Policy Last updated: July 27, 2020 85SIXTY, Inc. (“we” or “us” or “our”) respects the privacy of our users (“user” or “you”). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www. 85SIXTY. com, including any other media form, media channel, mobile website, or mobile application related or connected thereto (collectively, the “Site”). Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the site. We reserve the right to make changes to this Privacy Policy at any time and for any reason. We will alert you about any changes by updating the “Last Updated” date of this Privacy Policy. Any changes or modifications will be effective immediately upon posting the updated Privacy Policy on the Site, and you waive the right to receive specific notice of each such change or modification. You are encouraged to periodically review this Privacy Policy to stay informed of updates. You will be deemed to have been made aware of, will be subject to, and will be deemed to have accepted the changes in any revised Privacy Policy by your continued use of the Site after the date such revised Privacy Policy is posted. Collection Of Your Information We may collect information about you in a variety of ways. The information we may collect on the Site includes: Personal Data Personally identifiable information, such as your name, job title, company... --- - Published: 2022-03-08 - Modified: 2025-04-30 - URL: https://www.85sixty.com/services/development/ Web Development Services We architect & build website experiences that require best-in-class Ecommerce and CMS platforms. For over 17 years, we've advised companies on choosing the right platforms that align with both their business model and aspirations powered by:Shopify Plus - 8yrs experienceAdobe Commerce (formerly Magento 2) - 16 yrs experienceWordpress - 16 yrs experienceComposable / Headless CMS - Sanity CMS, React, Next. js, AWS, VercelOur web development practice is based on identifying the right solution, quality-tested implementation and code that is meant to be managed. Our team of 30 in Technical Architecture, Web Development, QA and PMO has been helping companies through various use cases:Launch new DTC channelLaunch new B2B channelExpand from US market to multiple markets (eg. Canada, Europe, UK, APAC, LATAM)Expand from EU market into US marketIntegration Projects for single and multi-instance (eg. Global) ERP, PIM, OMS, WMS, DAM, CMS & CRMMigrate from legacy ecommerce platform to Shopify and Magento 2Build headless frontend using React frameworks (eg. Remix, Next. js)Additional credentials & capabilities for our web development practice: Data Integration & Migration Services Implementations with Web Analytics Vendors Implementations of Website Testing Platforms Technology Vendor Recommendations Provide Audits and Roadmaps via CX to Drive Technology Certified Shopify Plus Agency - learn more Certified Adobe Commerce/Magento SI - learn more Certified WPEngine Partner Our Technology Partners Our Work Creative Paid Media Performance Creative Ascent Performance Creative Creative Customer Experience Reeds Jewelers Creative Customer Experience La Sportiva Amazon Creative Konsyl Creative Customer Experience Baby Tula Creative Customer Experience Injinji... --- - Published: 2022-02-28 - Modified: 2025-10-20 - URL: https://www.85sixty.com/ who we are From Data to Creative, One Partner That Connects It All. At 85SIXTY, we help Ecommerce, Travel, and Hospitality brands turn customer journeys into powerful growth engines. From mid-market companies to enterprise leaders, our tailored strategies connect data, technology, marketing, and creativity - unlocking the insights and results that move your business forward WHAT WE DO Data Down to a Science Our proprietary practices start with consolidating your data through advanced analytics allowing us to find and exploit patterns others miss. FIND OUT MORE Decrease in Customer Acquisition Cost While Driving Scale Increase in LTV DIGITAL MARKETING AGENCY CAPABILITIES From Strategy to Execution, We Drive Outcomes. Our approach combines strategic workshops with tactical capabilities across today's customer journey. Whether you’re looking to refine your journey map, optimize your eCommerce experience, or grow your revenue, we have the people, processes and tools to get you there. Media Strategy, Planning & Buying Full-funnel media strategy designed and executed on all digital advertising platforms to ensure your budget drives real world results. SEE MORE Content Strategy, Influencers & Social Media Marketing Driving consistent quality social performance through world-class community building, influencer programs, and content strategy. SEE MORE Customer Experience From strategy to execution and beyond, we help brands deliver exceptional customer experiences that drive revenue and build brand loyalty. SEE MORE Analytics Our Advanced Analytics capabilities utilizes proprietary practices to inform your holistic business strategy for the long-term. SEE MORE Customer Lifecycle Marketing, Email & SMS Customer lifecycle marketing is a... --- - Published: 2022-02-10 - Modified: 2025-08-12 - URL: https://www.85sixty.com/services/search-engine-optimization/ Your SEO Agency Partner Integrated SEO / GEO Services so you dominate Search - from Google to YouTube, LLMs, and beyond. Consumers trust credible brands and that journey starts with search. At 85SIXTY, we conduct comprehensive audits of your current search market share to architect a future-forward growth roadmap. Because today, your search presence isn’t limited to Google; it spans video, social media, images, paid search, and more. We help you own every corner of the search results page through:Rich organic SEO strategies that drive traffic, conversions, and revenueMulti-channel reputation optimization (YouTube, local, image, social ecosystems)Synchronous blend of content, technical, and off-site SEOLocal search enhancements to capture nearby business intentWhy 85SIXTY’s SEO Cuts Through NoiseIntegrated, ROI-Driven OptimizationOur holistic SEO methodology connects SEO, social, link building, CRO/UXO, accessibility, and PR - not in silos, but orchestrated for impact. We design SEO to complement and amplify your Paid Search and Social Media efforts: while organic search secures trust and shelf‑space, paid campaigns deliver precision targeting; working in concert to dominate Page 1 and maximize visibility and ROI. How We Support Your SEO Journey SEO Market Share Audit Strategic SEO / GEO Roadmap Technical SEO & Performance Optimization Content & Keyword Strategy Off-Site & Local Boost Cross-Channel Amplification Voice, AI, & Emerging Search Channels Local Search Optimization (GMB, Yext) Reporting & Insights SEO for Web Accessibility Graph 01 Et sonet habemus eu, has dicto graece. Graph 02 Et sonet habemus eu, has dicto graece. Graph 03 Et sonet habemus eu, has dicto graece.... --- - Published: 2022-02-10 - Modified: 2025-03-26 - URL: https://www.85sixty.com/services/customer-experience-strategy-design/ . st0{fill:url(#SVGID_1_);} Customer Experience Experience is everything in today's market. Your customers expect frictionless touch points. Are you ready to transform? Exceptional experiences lead to happy customers. Happy customers buy more, spend more, and show greater brand loyalty. It’s easy to see why Customer Experience has become the focus of so many of today’s leading brands. That’s where we come in. We help companies design, execute, and optimize truly exceptional digital experiences that put their customers as the focus. Our strategies transcend channels, creating happy customers and driving conversion, revenue, and loyalty for their businesses. Digital Experience Strategy User Research & Testing Voice of Customer Studies Platform & Technology Consulting User Experience (UX) Design User Interface (UI) Design Customer Experience Management (CXM) 1-to-1 Experience Personalization Conversion Rate Optimization (CRO) Adobe Target, Optimizely, VWO Prove It Graph 01 Et sonet habemus eu, has dicto graece. Graph 02 Et sonet habemus eu, has dicto graece. Graph 03 Et sonet habemus eu, has dicto graece. Our Work CRO Customer Experience Momentous CRO Customer Experience Turtle Beach CRO Creative Customer Experience Reeds Jewelers SEE ALL PROJECTS Our Partners Our CX Insights & Articles User Experience How Comprehensive User Research Can Increase Your Bottom Line Create Exceptional Experiences for Your Users By Getting To Know Them In the quest to truly understand their target audience, many businesses often believe that crafting a user per Read More User Experience 3 Ways To Ensure Increased Performance From A Website Redesign Project So you’ve decided to redesign your... --- - Published: 2022-02-10 - Modified: 2025-03-26 - URL: https://www.85sixty.com/services/cdp-evaluation-implementation/ . st0{fill:url(#SVGID_1_);} . st1{fill:url(#SVGID_00000115478936870117309330000004846482745983058580_);} Customer Data Platforms (CDP) Services Collect, manage, and activate your most valuable asset - your 1st party data. Marketing technology stacks include up to 12 solutions these days, creating data silos and redundancy for companies. Customer data platforms have become increasingly critical to a company's martech stack in order to stay competitive and be successful in the marketplace. Unifying your varying data sources to create comprehensive and consistent customer profiles has never been more important than it is today. 85SIXTY provides deep experience in platform architecture, data engineering, audience building and technical capabilities across various CDPs like Adobe and mParticle. Whether it is activating your data through display, social, email or through further analytics, we will help you maximize the platform's value. Customer data platforms are powerful tools, but they aren’t automated “set it and forget it” solutions. After implementation, 85SIXTY will work with you to continually manage and maximize the long term potential of a CDP. First Party Data Strategy Platforming Solutioning Privacy by Design Consulting Data Architecture Design Activation Strategy Customer Data Platform Implementation Customer Data Engineering Platform Management & Maintenance Prove It Graph 01 Et sonet habemus eu, has dicto graece. Graph 02 Et sonet habemus eu, has dicto graece. Graph 03 Et sonet habemus eu, has dicto graece. We Are Certified Partners with: Our Thoughts No posts were found for provided query parameters. SEE OUR BLOG Interested in what 85SIXTY can do for you? contact us --- - Published: 2022-02-10 - Modified: 2025-03-26 - URL: https://www.85sixty.com/services/amazon-account-services/ . st0{fill:url(#SVGID_1_);} Amazon Account Services Analysis, Strategy, Advertising, Operations According to CNBC, Amazon was responsible for 41. 4% of all US eCommerce sales in 2021. As Amazon continues to take over, you need a consultative agency partner that knows Amazon inside and out, and can create the right roadmap for scaling this channel to the height of its potential, while maintaining alignment with your overall eCommerce marketing plan. Our Amazon team has years of experience that goes beyond product page content and pay-per-click (PPC) ads; we assess backend system integrations, inventory, 3rd party reseller relationships, customer review acquisition, and more. With a long history of growing eCommerce brands across many categories and channels, you can rest assured that our team will develop a unique Amazon strategy for your business that will complement your existing direct to consumer (D2C) channels. Full Service Amazon Agency Account Audit & Analysis Pricing and Profitability Competitor Audit & Analysis New Product Launch Strategies Product Listing Creation & Optimization Digital Asset Creation for Product Images & A+ Content Amazon Advertising Management (Artificial Intelligence) Inventory Forecasting & Reporting Executive Reporting Dashboard Our History Average YoY Across Clients Average ROAS Across Clients Retention Rate of Clients for 3 years Our Work Amazon Creative WaterWipes SEE ALL PROJECTS Our Thoughts No posts were found for provided query parameters. SEE OUR BLOG Interested in what 85SIXTY can do for you? contact us --- - Published: 2022-02-10 - Modified: 2025-03-28 - URL: https://www.85sixty.com/services/media-strategy-planning-buying/ Paid Media Strategy, Planning & Buying Digital Advertising agency for today's growing consumer & travel brands. 85SIXTY brings a full-funnel approach to advertising strategy with a highly experienced team of cross-channel media buyers both planning the optimal ways to utilize budgets and running campaigns day-to-day. We know how to navigate changes in the digital advertising landscape driven by cookie deprecation, siloed data platforms, attribution and consumer privacy concerns so you can be confident about the impact of your paid media campaigns. Trusted by fast-growing consumer & travel brands to deliver superior results. Google Premier Partner - Paid Search and Shopping Campaigns Metasearch Strategy and Campaign Management Meta Agency Partner - Facebook & Instagram Ads TikTok Advertising Agency Partner Paid Social Agency for Snapchat, Pinterest and more In-House Programmatic advertising across multiple DSP’s Publisher direct partnership display buying Amazon Advertising Agency Partner Holistic Video Planning including CTV and Digital Video Holistic Audio Planning including Terrestrial Radio, Podcast and Digital Audio Out of Home including DOOH and other place-based media Integrated Media Planning Audience Strategy Prove It Graph 01 Et sonet habemus eu, has dicto graece. Graph 02 Et sonet habemus eu, has dicto graece. Graph 03 Et sonet habemus eu, has dicto graece. Our Unified Digital Advertising Approach TikTok Agency Partner We’re a passionate, results-driven team focused on TikTok and pride ourselves on tapping into the latest trends and features so our customers can win in an ever changing platform. We connect the dots across:Strategy & PlanningContent CreationPaid AdvertisingInfluencer & Creator... --- - Published: 2022-02-10 - Modified: 2025-06-16 - URL: https://www.85sixty.com/services/analytics/ Data & Analytics At 85SIXTY, we turn your data into actionable insights with advanced analytics, real-time reporting, and predictive models that drive smarter decisions and accelerate business growth. As an Analytics-driven agency, we first start with consolidating disparate data sources, building pipelines between platforms, removing any tracking gaps, and enabling a consistent naming taxonomy to ensure you have a good data set. We then build insightful reports and use advanced proprietary modeling practices that provide actionable insights to improve performance across business efforts. Marketing Technology - Selection, Implementation & Management Web Tracking Support - Tag Management, Media Platform Settings Management Analytics Platform Setup and Maintenance Data Automation - Consolidation, Storage, Normalization Data Transformation - ETL, Migration, Warehousing, Models Media Reporting - Automated, Interactive, and Customized Data Modeling - Media Mix Modeling, Product Associations, LTV Analysis Customer Segmentation (DataWave) Certified Adobe Analytics Agency Partner Certified Google Analytics Agency Partner Google Analytics 4 Migration Service (GA4) Certified Adobe Partner - AEP, AJO, RTCDP, Target Prove It Graph 01 Et sonet habemus eu, has dicto graece. Graph 02 Et sonet habemus eu, has dicto graece. Graph 03 Et sonet habemus eu, has dicto graece. Full-Funnel Analytics Built for Impact. Not Just Reports. OUR Analytics Services Analytics Strategy & Audits Understand where you are and where you need to go. We assess your current analytics maturity, define KPIs, evaluate platform setups, and deliver a clear roadmap aligned with your business goals. START YOUR AUDIT > CRM / CDP Strategy, Technology Audits & Planning Ensure... --- - Published: 2022-02-10 - Modified: 2025-03-26 - URL: https://www.85sixty.com/services/content-strategy-influencers-social-media-marketing/ . st0{fill:url(#SVGID_1_);} Content Strategy, Influencers & Social Media Marketing Trend-informed strategies that delight your consumers, foster community, and drive business objectives. Social Media was one of the original focuses of 85SIXTY, making us veterans in the social space. Our practice has always been focused on complimenting the internal capabilities of our clients and using social as a tool to amplify your paid media investments through engaging content, influencer programs, and first-to-market social strategy and execution. We have full stack capabilities that start with understanding the role of social media and content in your customer’s interactions. We aim to deliver real value through smart social strategy, whether that’s answering product questions, creating and managing influencer programs, inspiring your customers or driving conversions through social commerce. 85SIXTY is constantly evaluating new channels and tactics. While we will admit that we’ve tested into channels that are no longer around (remember Vine and Periscope? ). We believe that for some brands, being a first mover can create advantages. That’s why 85SIXTY clients were early movers on TikTok and we continue to help clients like Deer Valley take advantage of this undeniably influential channel. Social Media Strategy & Planning Content Strategy & Planning Influencer Marketing Campaign Design & Management Ambassador Program Strategy & Management Community Management Social Listening & Social Analytics Our Tools Our Work No posts were found for provided query parameters. SEE ALL PROJECTS Our Thoughts No posts were found for provided query parameters. SEE OUR BLOG Interested in what 85SIXTY can do... --- - Published: 2022-02-10 - Modified: 2024-09-11 - URL: https://www.85sixty.com/services/customer-lifecycle-marketing-email-sms/ . st0{fill:url(#SVGID_1_);} Customer Lifecycle Marketing, Email & SMS Build stronger customer relationships with data-informed strategies. The more relevant your interactions are with consumers, the more likely they are to become lifelong customers. Too often, we see companies that are unable to interpret how to best connect with someone and instead treat all customers as though they fall into just a few small poorly segmented and inflexible audiences. 85SIXTY combines deep experience in structuring your first party data along with technical expertise across a wide range of platforms to activate your customer data in meaningful ways that increase revenue and customer satisfaction. We bring a very specific approach and methodology to audience creation that allows you to consistently be more relevant to your customers. We utilize this in lifecycle planning across the entire journey - from prospect to high value lifetime customer. This includes syndicating both dynamic and deliberately created audience segments to paid and owned channels. We care deeply about the interplay between email & SMS, on-site experiences as well as paid media to not only drive immediate results, but to meet the needs of customers. Our clients consistently see monumental increases in key metrics such as LTV and repurchase rates, revenue per visit, as well as increases in product usage and brand satisfaction as a result of the work we do. Customer Data Platform Implementation Customer Data Engineering Privacy by Design Consulting Predictive Segmentation & Dynamic Segmentation Marketing Automation Strategy & Configuration Email & SMS Marketing Strategy and Execution... --- - Published: 2022-02-08 - Modified: 2025-05-05 - URL: https://www.85sixty.com/our-work/case-studies/ Our Work Filter Show All Amazon Analytics Creative CRO Customer Experience Customer Lifecycle Marketing Paid Media Performance Creative SEO Creative Paid Media Performance Creative Ascent Performance Creative CRO Customer Experience Momentous CRO Customer Experience Turtle Beach CRO Creative Customer Experience Reeds Jewelers Creative Customer Experience La Sportiva Customer Lifecycle Marketing Stance Socks Amazon Creative Konsyl Creative Customer Experience Baby Tula Analytics Arc’teryx SEO Turtle Beach Creative Customer Experience Injinji Creative Customer Experience Turtle Beach Load More Our Awesome Clients Driving growth for leading brands Interested in what 85SIXTY can do for you? contact us --- - Published: 2022-02-07 - Modified: 2025-03-26 - URL: https://www.85sixty.com/services/ Full Service Digital Agency Capabilities for modern Marketing Leaders Mapping to the "Everywhere Customer" Our campaign planning takes a customer-centric perspective to orchestrating an omnichannel user journey. We envision the customer experience, anticipate shopper signals, and consider each touchpoint along the waythat creates brand awareness and turns it into a conversion, whether online or in-store. . st0{fill:url(#SVGID_1_);} Customer Lifecycle Marketing using Email & SMS Build stronger customer relationships with data-informed lifecycle strategies. Customer lifecycle marketing is a strategic approach to personalized customer communications throughout each touch point a customer has with your brand. learn more . st0{fill:url(#SVGID_1_);} . st1{fill:url(#SVGID_00000091014643137580202020000003356576938052712581_);} . st2{fill:url(#SVGID_00000148621277937096219810000012030205374343826584_);} . st3{fill:url(#SVGID_00000153691099225081841950000006960659611295457188_);} . st4{fill:url(#SVGID_00000107590006931562237990000007200777421368951742_);} . st5{fill:url(#SVGID_00000020397643681795604800000011390788882275219106_);} Search Engine Optimization Being first isn’t enough. We can help you own your search results page. Our approach is to own the search results page. We do this with a well rounded Organic Search strategy driven by data and content to increase brand exposure and build brand trust, expertise, and authority for the long term. learn more . st0{fill:url(#SVGID_1_);} Customer Experience Experience is everything in today's marketplace. From CX strategy to execution, we help brands deliver exceptional customer experiences that drive revenue and build brand loyalty built on a proven scientific methodology powered by Adobe, Optimizely and more. learn more . st0{fill:url(#SVGID_1_);} Content Strategy, Influencers & Social Media Marketing Trend-informed strategies that delight your consumers, foster community, and drive business objectives. Driving consistent quality social performance through world-class community building, influencer programs, and content strategy. learn more . st0{fill:url(#SVGID_1_);} . st1{fill:url(#SVGID_00000054231702660447647390000004164533571798691983_);} Analytics &... --- - Published: 2022-02-07 - Modified: 2025-03-05 - URL: https://www.85sixty.com/services/creative/ Creative That Doesn’t Just Look Good – It Gets Results. At 85SIXTY, creativity is more than just a pretty picture – it’s a powerful tool for driving action and moving your business forward. From performance creative that converts to brand campaigns that resonate, our team blends strategy, creativity, and execution to produce work that doesn’t just stand out – it delivers. Keeping up with the demands of today's consumers who grow tired of advertising and noise can be hard. Consumers' attention is split across multiple devices, platforms and brands competing to get them into their journey. Our Creative agency services ensure you can keep up with those demands. We are your branded content production partner, building, testing and optimizing for the right blend of visual & copy so you can focus on strategy & opportunities. Here at 85SIXTY, we truly are a one stop shop. Our wide range of capabilities allow our clients to simplify and condense their content production partners. From performance creative to brand campaigns to landing page design, we are that extra team member you can always count on. Creative Direction Brand Messaging & Planning Visual Identity Development Campaign Development eCommerce Website Design Performance Creative assets Lifestyle & Product Photography Video Production Prove It Graph 01 Et sonet habemus eu, has dicto graece. Graph 02 Et sonet habemus eu, has dicto graece. Graph 03 Et sonet habemus eu, has dicto graece. Creative Storytelling that Performs https://vimeo. com/913872229 What We Do: Strategy-Driven Creativity "Big Ideas. Bold Execution. "... --- - Published: 2022-02-03 - Modified: 2023-12-30 - URL: https://www.85sixty.com/contact/ How Can We Help? We are a full-service, cross-channel team of experts ready to help drive growth for your business. Not sure what you’re looking for? We’re happy to consult on how we can best be of service for your current objectives, and create custom solutions for your team. We look forward to hearing from you! --- - Published: 2022-02-03 - Modified: 2025-10-07 - URL: https://www.85sixty.com/about/ We Are A digital consultancy that powers business outcomes through human-driven strategies and integrated tactical execution. Our Story For over 15 years, we’ve been helping clients transform the way they acquire and interact with their customers through an innovative combination of data science, cross-channel strategies, and creative thinking. Founded in 2010 by a veteran in retail, eCommerce, and digital, 85SIXTY was built around a consultative, high-touch approach that allows us to work across a broad spectrum of areas to increase effectiveness. We are data-curious which makes us empowered with insights, getting you closer to your business goals, faster. We are passionate about our out-sourced, in-house relationships with our clients, and are treated as trusted collaborators, not just agency partners. 85SIXTY Careers Work with our talented team We are growing fast and are always looking for passionate digital marketers to join the agency and work with our high-caliber roster of clients. Check out our open positions and feel free to reach out even if you can’t find an open role that seems like a fit. VIEW POSITIONS Our Core Values Have Fun Be Curious Focus on Solutions & Outcomes Help Others Be Accountable & Honest Interested in what 85SIXTY can do for you? contact us --- - Published: 2020-07-17 - Modified: 2022-07-23 - URL: https://www.85sixty.com/blog/ July 14, 2020 Photography, Videos Inspiring stories of web designers Alia mucius ex nam, ea facer liber usu, est aliquam platonem eu. Ut mel commune similique theophrastus, in magna tation cum expetendis sed, vel et possit oportere. Cum at tantas percipit facilisi. Graeci semper blandit et per, ea harum exerci definitionem mei. Cu eam soleat nostro convenire, vis laudem. Find Out More https://borgholm. qodeinteractive. com/wp-content/uploads/2020/07/b-audio-everytings-nice-1. mp3 July 15, 2020 Music, Photography, Videos The Best Fonts for Modern Design Alia mucius ex nam, ea facer liber usu, est aliquam platonem eu. Ut mel commune similique theophrastus, in magna tation cum expetendis sed, vel et possit oportere. Cum at tantas percipit facilisi. Graeci semper blandit et per, ea harum exerci definitionem mei. Cu eam soleat nostro convenire, vis laudem. Find Out More I hope that in this year to come, you make mistakes. If you are making mistakes... you're Doing Something" Neil Gaiman Author July 15, 2020 Albums, Music Identity Design for a new crusader Alia mucius ex nam, ea facer liber usu, est aliquam platonem eu. Ut mel commune similique theophrastus, in magna tation cum expetendis sed, vel et possit oportere. Cum at tantas percipit facilisi. Graeci semper blandit et per, ea harum exerci definitionem mei. Cu eam soleat nostro convenire, vis laudem. Find Out More A recipe for team success: Problem solving with Design Sprints Strategy and individualism. Prev 1 2 3 Next --- --- ## Posts - Published: 2025-10-10 - Modified: 2025-10-10 - URL: https://www.85sixty.com/blog/ppc-hero-conf-san-diego-2025-where-ai-meets-the-marketer/ - Categories: Events, Paid Media, Paid Search - Tags: Advertising, AI, paid search, ppchero This was my second time at PPC Hero Conf. The first was back in 2018 in Austin, back when TikTok wasn’t a thing, cookies weren’t crumbling, and we weren’t wondering if an AI bot was secretly clicking our ads. Fast forward to 2025: the conference has taken up residency in San Diego (convenient for me since I live here and our 85SIXTY HQ is a short ride away). While many of the speakers are familiar faces, the content this year had a distinctly AI-driven focus, reflecting how much the industry has evolved in the past seven years. From AI-powered campaigns to omnichannel optimization, here’s my recap of the biggest takeaways from two packed days: Day 1: AI Everywhere, But Still Figuring It Out The first day of PPC Hero Conf felt like a crash course in how much AI has infiltrated every corner of PPC, but also how messy and experimental it still is. Fred Vallaeys kicked things off with “vibe coding,” his term for mixing marketer instincts with AI scripting, prompting, and prototyping. The promise is campaigns built overnight by digital assistants while we sleep, though the reality (at least for now) is marketers still spending too much time teaching GPT not to write awkward ad copy. That set the tone: we’re not replacing marketers, but we are rewriting our playbooks with AI-shaped pencils. Sessions throughout the day touched on everything from AI-driven landing pages that optimize themselves (which sounds magical if you’ve ever fought with dev teams), to... --- - Published: 2025-10-09 - Modified: 2025-10-09 - URL: https://www.85sixty.com/blog/brightonseo-2025-takeaways-that-resonated-with-my-seo-and-ai-understanding/ - Categories: SEO - Tags: AI Creative, brightonseo, Content Strategy, Digital marketing, digital pr, google analytics 4, on-page, Seo SEO in 2025 is less about gaming algorithms and more about creating real value for people. At BrightonSEO, experts emphasized that winning strategies come from uncovering hidden audience friction points, building authority through digital PR and trust signals, using analytics to drive meaningful insights, and strengthening site structures with smarter internal linking. Most importantly, the future of search belongs to brands that prioritize genuine user experience and human engagement over chasing AI visibility. For me, three key focus areas emerged:Evolving content strategyAnalytics-driven site optimizationPrioritizing real users over AI visibility. Evolving Content Strategy and Authority Building Both speakers here offered practical approaches to content strategy and authority building when faced with a shifting search landscape. Garrett French - Optimizing Your Sales Pages for Buyers and LLMs Garrett French's presentation introduced the concept of FLUQs (Friction-Inducing Latent Unasked Questions). These are the gaps and concerns that audiences don't even know they're missing. French demonstrated how LLMs can analyze customer service logs, call recordings, and review data to uncover these hidden friction points that create barriers to purchase. Sales Pages Must Evolve: Sales pages need to anticipate and address deeper buyer concerns, not just basic questions. Use AI to Identify Friction Points: Leverage LLMs to analyze customer service logs, call recordings, and support tickets to uncover hidden buyer frictions across the entire customer lifecycle (compliance, warranty, pricing, case studies). Target Revenue-Generating Pages: Focus FLUQ optimization on pages that directly drive revenue rather than spreading efforts thin across all content. Structured Data Presentation: Use... --- - Published: 2025-09-12 - Modified: 2025-09-12 - URL: https://www.85sixty.com/blog/why_placement_matters/ - Categories: Paid Media - Tags: ad placements, ad strategy, channel-level controls, conversion optimization, Demand Gen, digital advertising, Discover ads, Display Network, Gmail ads, Google Ads, media optimization, performance marketing, PPC trends, YouTube ads The Demand Gen campaign type has seen a lot of evolution recently, with several exciting updates that offer more control and transparency than ever before. As of March 2025, Google Ads rolled out channel-level controls, allowing advertisers to select where their Demand Gen ads appear - across YouTube, Discover, Gmail, and Google Display Network. In addition to channel-level settings, advertisers can now opt into or out of specific ad placements like YouTube skippable in-stream, YouTube in-feed, Shorts, Discover, Gmail, and even the Google Display Network. What’s the Big Deal? You now have the ability to analyze and optimize performance at both the channel and placement level. That means you can break out metrics by YouTube vs. Discover, or even in-stream vs. in-feed video formats, and make data-driven decisions on where to allocate budget. What We’re Seeing in the Data Across several clients optimizing for conversion value and even maximize clicks, we’ve uncovered a consistent trend: More than half of Demand Gen traffic (typically around 65-75%) is coming from in-feed placements. At first glance, this seems like a win - CPCs are typically low ($0. 10-$0. 75), and impression volume is high. But when we dig deeper, we’re seeing that engagement metrics tell a different story. Site engagement is lower Session duration is lower The click-to-session ratio is lower Why? The Format Might Be Misleading On YouTube in-feed placements, the video often autoplays, and users may believe they’re simply clicking to watch it in full screen. But instead of expanding the... --- - Published: 2025-09-03 - Modified: 2025-09-04 - URL: https://www.85sixty.com/blog/social-media-is-starting-to-feel-a-lot-like-search/ - Categories: Paid Media - Tags: Creator Economy, Digital marketing, Instagram Explore, Pinterest Marketing, Search and Discovery, Social Commerce, Social Media Trends, Social Search, TikTok Search Ads If you’ve spent any time on TikTok, Pinterest, or Instagram lately, you might’ve noticed something: social media is acting more and more like a search engine. People aren’t just doom scrolling anymore, oftentimes they’re searching with intent. Looking up things like “maximalist living room ideas,” “best foundation for oily skin,” or “easy weeknight pasta recipes. ” And the platforms are paying attention. Social media has always been a discovery tool, but now it’s becoming a place where people actively look for things. The experience feels a lot like using Google, only with more visuals, swipeable results, and endless inspiration. Here’s how that’s showing up across the major platforms: TikTok has quietly rolled out Search Ads, which let brands pop up when users search for keywords. Picture someone typing in “best trail running shoes” or “how to meal prep for beginners”. These aren’t passive scrollers looking for entertainment, they’re on a mission. TikTok’s search behavior is super interesting because it blends entertainment with utility. It’s less about typing in boring queries and more about discovering through creators, hashtags, and trends. Still, the intent is there, and advertisers can now tap into it to drive purchases. Pinterest has always been built around intent. People go there to plan things, home renovations, event decor, style overhauls, and that mindset makes it a natural fit for search-like behavior. The platform’s ad system already supports keyword targeting, so you can align your content with searches like “small kitchen storage” or “modern front door designs. ”... --- - Published: 2025-08-28 - Modified: 2025-08-28 - URL: https://www.85sixty.com/blog/custom_labels/ - Categories: Paid Search - Tags: creative strategy When running Google Shopping or Performance Max campaigns, you have countless ways to segment, optimize, and scale your product advertising. But one of the most powerful and often underutilized tools in your Merchant Center feed is the custom label. If you’re not using custom labels, you might be missing out on a level of control that can significantly improve campaign efficiency and profitability. Here’s why they matter and how they can improve your campaigns to become more strategic and higher-performing. What Are Custom Labels? Custom labels are optional attributes (numbered 0–4) that you can assign to your products in the Merchant Center product feed. Unlike required attributes like title or price, custom labels are entirely flexible. You decide what goes in them based on your business goals, reporting needs or any other organizational method that makes you happy. These labels are not public and will not be seen outside of Merchant Center and Google Ads; they’re purely for structuring campaigns, adjusting bids, and analyzing performance in Google Ads. The beauty of custom labels is that you can use the same label setup across Google Shopping and Performance Max campaigns, but apply them differently. Why Custom Labels Matter in Google Shopping Google Shopping campaigns rely heavily on your product feed. Without strong organization, all products can end up in one catch-all campaign, making it difficult to allocate budget or adjust bids strategically. Even worse, you may end up with product overlap across several campaigns which will muddy the performance data and... --- - Published: 2025-08-19 - Modified: 2025-08-19 - URL: https://www.85sixty.com/blog/beyond_the_basics_building_a_highimpact_firstparty_data_strategfirst-party-data-strategy/ - Categories: Digital Solutions - Tags: creative strategy Why First-Party Data Is Having a Moment The way marketers access and use customer data is being rewritten. Google is moving forward with somewhat chaotic third-party cookie deprecation methods, Apple’s App Tracking Transparency has cut off key mobile signals, and global privacy laws like GDPR and CPRA have changed the rules entirely. On top of that, walled gardens such as Meta, Google, and Amazon are tightening control over what data leaves their platforms, making it harder to track and measure performance across channels. In this environment, first-party data, information you collect directly from your customers with consent has shifted from a “nice to have” to the foundation of sustainable marketing. The opportunity is clear. But the difference between having first-party data and using it well is where most brands fall short. The rest of this post will show you how to bridge that gap. Start With a Use Case — Not Just Collection Too many 1PD strategies begin with “What can we collect? ” instead of “What are we trying to achieve? ” If your goal is retention, you don’t need every scrap of data, you need the behavioral, transactional, and engagement signals that indicate who’s likely to churn. If your goal is acquisition efficiency, you need the data points that help model your highest-value customers for prospecting. Pro Tip Write down three business outcomes you want to influence, then list only the data points required to make each possible. Anything that doesn’t connect? Don’t collect it. Purpose-driven collection keeps... --- - Published: 2025-08-12 - Modified: 2025-08-12 - URL: https://www.85sixty.com/blog/ugc-what-works-whats-overdone-and-whats-next/ - Categories: Social Media - Tags: creative strategy User-generated content has been a go-to tactic for eCommerce brands and for good reason. It builds trust, drives performance, and helps brands show up in a way that feels more human and less “salesy”. But the space has evolved. What used to be fresh and authentic now is probably blending into the noise. The formats that worked a year or two ago aren’t guaranteed to perform today. This piece breaks down what still delivers, what’s been played out, and how brands are rethinking UGC for today’s social landscape. Why UGC Still Works People trust people more than they trust brands. That hasn’t changed. When someone shares a product they actually use, it comes across as a recommendation, not a sales pitch. And that’s exactly why UGC continues to outperform traditional branded content on metrics like CTR, CPA, and CVR. For one of our clients in the protein space, UGC assets have outperformed non-UGC content across the board: 186% stronger CTR 12. 4x more incremental purchases 21% more efficient CPA In a feed full of polished ads, UGC stands out by doing less. It feels natural, and that makes it more convincing. What’s Overdone There’s a UGC formula that’s been recycled so many times it no longer stops the scroll: A creator framed center-screen A script that starts with “This isn’t sponsored, but... ” A quick unboxing or demo A generic call-to-action like “Run, don’t walk” It’s not that these formats never work. The problem is that they no longer feel... --- - Published: 2025-08-07 - Modified: 2025-08-07 - URL: https://www.85sixty.com/blog/why-the-winners-will-use-ai-for-strategy/ - Categories: Design - Tags: creative strategy It’s 2025 and the digital landscape is drowning in AI generated content. From generative essays to video ads, most brands are chasing volume, and the result is the sea of sameness. AI Isn’t the Point, Strategy Is AI content generation is surging. Recent data shows 93% of marketers use AI to speed up content creation, but only 81% use it to uncover insights, and more than half of marketers see cost reduction as the primary benefit (futureweek. com, seo. com). If you're only using AI to generate more, not to think more, you're creating noise. Insight Is the New Output About 80% of business leaders have integrated AI into their marketing strategies, while 61% report it improves insight into customer behavior (leadpages. com). Turning raw data into strategic direction is where AI delivers the most value. Brands that use AI to surface insights, spot patterns, and fuel big thinking will outpace those focused only on content velocity. AI at Scale Can Flatten Creativity Research shows that AI can boost creativity for individuals, especially those less confident in ideation. A University of Exeter study found that access to AI-generated ideas increased novelty scores by 8 percent and usefulness by 9 percent. However, it also led to work that was more similar across participants (neurosciencenews. com). Another study by Doshi and Hauser (2023) confirmed this pattern: AI-assisted stories were rated more engaging, but the diversity of output across participants dropped (arxiv. org). The takeaway is clear. AI may help you generate faster,... --- - Published: 2025-08-01 - Modified: 2025-08-07 - URL: https://www.85sixty.com/blog/how-advanced-analytics-can-strengthen-business-strategy-for-retailers/ - Categories: Analytics - Tags: analytics, CLV, Customer Personalization, customer segmentation, data analysis, Demand Forecasting, eCommerce, Retail Analytics, Sales Forcasting, Supply Chain Across retail and e-commerce, executive teams are navigating a common set of challenges. Compressed margins, rising customer acquisition costs, shifting demand, increased tariffs, and a customer journey that spans more channels and decision points than ever before are putting pressure on every part of the business. On top of that, consumer hesitation at the point of conversion is making it harder to turn interest into revenue. What sets growth-focused brands apart is their ability to act on data with speed, clarity, and precision. At 85SIXTY, we help brands across outdoor action sports, travel and hospitality, destination marketing, beauty and wellness CPG, and e-commerce transform data into actionable strategy across the full funnel. Advanced analytics is not just a reporting function. It is a growth accelerator, a safeguard for operational efficiency, and a critical tool for aligning decision-making across marketing, finance, and executive leadership. Segment Customers for Growth, Not Just Reporting Customer Segmentation and Personalization | CLV Prediction | Retention | Cross-sell and Upsell Most customer data platforms describe who buyers are. Fewer reveal what truly influences long-term value. Advanced analytics can predict customer lifetime value at the individual level, identify churn risk early, and power targeted strategies for retention, reactivation, and expansion. With this level of insight, executive teams can prioritize action where it drives the greatest financial return:Identify which segments deliver profitability, not just volumeAlign acquisition and retention strategies with predicted lifetime valueAccelerate incremental growth through precision cross-sell and upsellThis moves brands from broad segmentation to performance-based personalization, leading... --- - Published: 2025-07-30 - Modified: 2025-07-30 - URL: https://www.85sixty.com/blog/5-things-you-didnt-know-you-could-buy-programmatically/ - Categories: Media - Tags: Digital marketing, media, programmatic media When most people think of programmatic advertising, display banners are often the first thing that comes to mind. It’s true that demand side platforms (DSPs) were originally built to power real time bidding for precisely targeted banner ads across the open web. However, the programmatic ecosystem has evolved significantly, expanding well beyond static display into a much more sophisticated and diverse mix of channels and audience strategies. Below are just a few examples of how programmatic media now reaches far beyond traditional display: #1: Digital Out-of-Home (DOOH) Example formats: Billboards, transit shelters, elevators, airports, gyms Programmatic DOOH can include billboard impressions in Times Square or an elevator screen in a high-rise office building, with targeting based on factors like time of day, weather conditions, foot traffic, or specific audience data. Supply Side Platforms (SSPs) give brands the ability to activate DOOH campaigns with the same speed and flexibility as digital banners by providing streamlined access to Out-of-Home inventory without the need for long lead times or budget minimums. One of the key advantages of buying this media type programmatically is the ability to gather data on users who were exposed to the placements, which can be used for future retargeting efforts across other media channels. Reason to go Direct vs Programmatic: When executing experiential activations or securing a specific placement with a guaranteed share of voice. #2: Digital Audio Example formats: Podcasts, music streaming, radio apps Programmatic audio buying enables brands to serve ads between songs or podcast segments, targeting... --- - Published: 2025-07-15 - Modified: 2025-07-24 - URL: https://www.85sixty.com/blog/lost-seo-traffic-after-cookie-consent-heres-how-to-quantify-it-like-a-pro/ - Categories: SEO - Tags: analytics, ccpa, cookie consent, data analysis, data science, gdpr, privacy act, python, Seo Noticing a significant dip in your website's search engine traffic after implementing cookie consent can be upsetting as it becomes more difficult to prove or disprove statements related to the efficiency of SEO practices implemented on a site by not being able to communicate this well to the stakeholders who are looking for the improvements within the reporting dashboards. We have been transitioning for some time into an age of digital landscapes governed by global privacy laws, which necessitate compliance but seem to obscure our view of actual site performance. As someone deeply entrenched in the dynamics of SEO, I'm faced the challenge of accurately quantifying the impact of these SEO changes. The video below explains in detail an effective and proven method to estimate organic search traffic close enough to the actual numbers when cookie consent is disabled. https://youtu. be/s4bq7puI65Q? si=oFLLWbljZGTVpZfM Large Organic Search Traffic Drop After Implementing The Cookie Consent Banner? You’re missing data, and you're not alone. Implementing a cookie consent popup has become a balancing act between being GDPR cookie consent compliant and retaining the integrity of our SEO efforts. When I first integrated a cookie consent solution on my site, I was aware of the potential consequences but underestimated the extent to which it would affect organic search traffic. The requirement to block third-party cookies unless users explicitly give their consent for cookies to be stored on their device has fundamentally changed the way we collect data. Suddenly, Google Analytics was showing a significant drop... --- - Published: 2025-02-01 - Modified: 2025-02-15 - URL: https://www.85sixty.com/blog/shopify-winter-editions-2025/ - Categories: eCommerce - Tags: eCommerce, global ecommerce expansion, shopify, shopify enterprise The landscape of ecommerce is evolving rapidly, and to stay ahead of the curve, businesses need robust platforms that grow with them. Enter Shopify Winter Editions 2025, a game-changing suite of updates designed to elevate ecommerce experiences, boost operational efficiency, and empower businesses to scale faster and more effectively. As we look ahead in 2025, Shopify’s latest offerings present significant opportunities for those looking to refine their multichannel strategies, improve customer engagement, and optimize backend processes. Whether you're managing a local brand or expanding into new international markets, Shopify Winter Editions 2025 comes packed with features tailored to meet the demands of both established and growing online businesses. In this article, we’ll explore how the new features of Shopify Winter Editions can be harnessed by businesses generating $10M to $100M in annual revenue online. We'll also break down some of the unique advantages for businesses with global ambitions, advanced technical needs, and a desire to streamline their ecommerce operations. Key Features of Shopify Winter Editions 2025 Shopify’s Winter Editions 2025 are not just incremental improvements—they are game-changers. Let’s dive into some of the standout features that businesses can leverage:1. Enhanced Multichannel Selling CapabilitiesIn 2025, the importance of selling across multiple channels is undeniable. Shopify Winter Editions include new features designed to streamline multichannel selling, making it easier for businesses to manage products, orders, and customer data from one central hub. Unified Dashboard: A single dashboard allows businesses to track and manage sales across all their channels—whether it’s their Shopify store, social media platforms like... --- - Published: 2025-01-28 - Modified: 2025-01-28 - URL: https://www.85sixty.com/blog/using-python-and-data-science-practices-in-seo-analysis-of-data/ - Categories: SEO - Tags: brightonseo, data analysis, data science, python, Seo At this year’s BrightonSEO in San Diego, I had the opportunity to share insights on integrating Python and data science practices into SEO analysis for faster, more scalable workflows. Traditional SEO relies on manual processes like keyword analysis, data exports, and spreadsheets, but with Python, these tasks can be automated, saving time and delivering deeper insights. Slide Deck: Python and Data Science Practices in SEO Analysis of Data Here is a copy of my deck as posted on SpeakerDeck. com and SlideShare. net.   Often times it is better to listen to how the slide is presented, than just reading the slide, so I also share a partial video recording during the BrightonSEO conference. But the slides in the video may be a bit far from the camera but hopefully having these slides handy can help you follow along. Using Python and Data Science Practices in SEO Analysis of Data from Benj Arriola Partial Video at the BrightonSEO Conference on Python SEO https://youtu. be/cdeoTHHrp10? feature=shared Why Use Python in SEO? The SEO landscape involves analyzing vast amounts of data from multiple tools:Crawling tools, keyword research platforms, web analytics, backlink analysis, and more. Python empowers SEO professionals to:Handle large datasets that would overwhelm spreadsheetsAutomate repetitive tasks, such as analyzing and categorizing keywordsAccelerate data gathering, analysis when merge data from different tool data setsImplementation of changes when tied to a CMS API or creating a custom extensionCreate Real-World Applications Most Processes with Data Without Using Python Revolve Around a Spreadsheet Data can come from... --- - Published: 2024-10-12 - Modified: 2024-10-12 - URL: https://www.85sixty.com/blog/social-video-why-its-time-for-brands-to-embrace-the-new-television/ - Categories: Digital Marketing - Tags: tiktok As the CMO / VP Marketing of a consumer brand, it’s imperative to stay ahead of industry trends and adapt your strategies to meet evolving consumer preferences. One of the most significant shifts in recent years is the rise of social video as the new television. Linear television continues to see decreases in both reach and usage. Cable networks weekly reach is now at just 29%. The median age for broadcast prime TV is 65. 18-49 year olds spend more time per week on TikTok than they do with television. The days of traditional TV being the go-to for home entertainment have faced, and social video is taking its place, fundamentally changing how we connect with our audience. Let’s delve into why social video is the new television and why vertical video, in particular, is a game-changer for brands like ours. The Evolution of Entertainment Television has long been a staple of entertainment, but the landscape is transforming. Consumers are increasingly turning to social media platforms for their content fix. Platforms like TikTok, Instagram, YouTube and Snapchat are not just supplementary sources of entertainment; they are rapidly becoming the primary ones. This shift is driven by the demand for on-demand content, personalized experiences, and interactive engagement. For you as a brand, understanding this shift is crucial. Your audience no longer wants to sit through generic TV ads or wait for scheduled programming. They are looking for content that speaks directly to them, aligns with their interests, and fits seamlessly into... --- - Published: 2024-09-17 - Modified: 2024-09-17 - URL: https://www.85sixty.com/blog/tiktok-playbook-for-brands/ - Categories: Digital Marketing - Tags: tiktok TikTok is the fastest-growing platform out there, and it’s a fantastic opportunity for brands to connect with audiences in a fresh way. But remember, TikTok has its own vibe—it’s not Instagram or YouTube! Here’s how to approach TikTok with joy and authenticity as we head into 2025: 1. Be Real, Not Perfect Forget about overly polished content! TikTok thrives on authenticity—think raw, unfiltered, and relatable. The brands that shine are those that feel genuine and approachable. Focus on showing real people having real experiences. This is your chance to join the conversation and connect, rather than just promoting a product. Translation: Embrace spontaneity and don’t overthink it—let your brand’s personality shine through! 2. Trends Are Fun, Use Them Wisely Trends can help you get noticed, but make sure they fit your brand’s style. Jumping on the latest dance or meme should feel natural, not forced. Authenticity shines brighter than any trend, so only engage with what feels right for you. Remember: It’s all about being fast and genuine—choose trends that resonate with your brand. 3. Tell Stories, Don’t Just Sell TikTok is all about storytelling, not hard sales. Users come to be entertained, so let your content spark joy, laughter, or thoughtfulness. Your product can be part of a narrative, but it shouldn’t take center stage. Pro Tip: Share stories about your customers, your team, and even your challenges. Building a narrative is much more engaging than pushing a sales pitch. 4. Use Creators—But Let Them Lead TikTok creators are... --- - Published: 2024-08-10 - Modified: 2024-09-10 - URL: https://www.85sixty.com/blog/unlocking-the-full-potential-of-google-merchant-center-next-a-strategic-upgrade-for-e-commerce-brands/ - Categories: Digital Marketing - Tags: Advertising, google merchant center As a seasoned player in the digital ecosystem, you’re already aware that Google is constantly evolving its tools to keep pace with the demands of modern commerce. The latest iteration of this evolution is Google Merchant Center Next, a significant upgrade that promises to enhance how businesses manage their online product listings. We sat down with our Emily McGinty, our VP of Media Performance and got her take on the latest from our friends at Google. For those deeply entrenched in e-commerce, this isn’t just a superficial update—it’s a transformative shift that can fundamentally change how you optimize and scale your digital presence. The Strategic Importance of Merchant Center Next Merchant Center Next is more than a cosmetic refresh; it’s a strategic upgrade designed to tackle the complexities of today’s digital marketplace. With consumer behavior becoming increasingly dynamic and competition intensifying, having a robust, intuitive tool at your disposal is critical. This platform is built to streamline the experience for businesses of all sizes, offering a more user-friendly interface that reduces the friction often associated with product management. The end goal? To empower you with the tools and insights needed to maintain a competitive edge, regardless of your team’s size or technical expertise. Key Enhancements You Can’t Ignore 1. Automated Product Feeds:One of the most noteworthy improvements in Merchant Center Next is the automation of product feeds. This feature eliminates the need for manual updates by automatically pulling product data directly from your website. The result is a seamless process... --- - Published: 2024-07-15 - Modified: 2024-09-10 - URL: https://www.85sixty.com/blog/meltwater-summit-2024/ - Categories: Events - Tags: meltwater agency partner, meltwater summit Last month, our Director of Social Strategy, Julia Sullivan, attended the Meltwater Summit in NYC. We were excited to hear from brands like Google, TikTok, and NASCAR about social media, AI, social listening, influencer marketing, and more. Here are the top takeaways we took from the event: #1: Speed is A lot of brands talked about seeing success with social posts and product offerings that were turned around quickly. It’s crucial to identify trends and have the means to activate around them before the moment passes (Missing one or both of these capabilities in-house? Let’s chat! ). Keynote speaker Ryan Reynolds (oops, dropped that name real casually) talked about “fastvertising” and said, “Too much time and money will assassinate creativity sometimes. ” #2: Winning on social (and beyond) in 2024 requires curiosity, creativity, connectivity, and cultural knowledge. Perhaps there’s something else that doesn’t start with a “C” but let’s roll with it! Curiosity: What’s trending around our brand or category? What posts are doing well and not so well? How much time can we save using AI? Creativity: A running theme of the Summit was that AI can scale and enhance creativity, but it can’t replace it. Connectivity: We are in a very distinct phase of marketing that requires teams to be more connected than ever. According to The State of Marketing Collaboration report, a collaborative effort by Meltwater and The Work Innovation Lab by Asana, more than a quarter (27%) of marketers feel disconnected from the rest of their... --- - Published: 2024-05-17 - Modified: 2025-05-23 - URL: https://www.85sixty.com/blog/identity-resolution-in-a-cookieless-era-the-key-to-personalized-marketing/ - Categories: Digital Marketing - Tags: martech, privacy In today’s digital world, where privacy is more than just a preference, marketers face a significant hurdle: how do we identify and target our audience effectively without relying on third-party cookies? Imagine a world where your usual tools for tracking user behavior are suddenly gone, replaced by a privacy-first internet landscape. This isn’t a distant future; it’s the present challenge for brands out there. In this blog post, we will delve into identity resolution strategies that not only adapt to this new digital environment but also thrive within it. The Challenge at Hand Without third-party cookies, marketers are at risk of hitting a wall, struggling with reduced personalization and poor ad targeting that can lead to lower campaign effectiveness and customer engagement. Identity resolution — the process of connecting unique user data points across multiple platforms and devices to build a cohesive, omnichannel view of an individual — is now navigating turbulent waters. Traditionally, cookies have been the lynchpin in our ability to track and understand user behaviors on the web. However, with increasing privacy regulations and the phasing out of third-party cookies by major browsers, we find ourselves in need of more complex, yet privacy-compliant solutions. Innovative Solutions for Identity Resolution Adapting to a cookieless future requires strategies and technology that safeguard user privacy while ensuring effective marketing; prominent among these are Customer Data Platforms (CDPs), advancements like Google's Topics, and server-side tagging configurations. CDP Integration: Customer Data Platforms have taken center stage as a powerful tool for identity... --- - Published: 2024-05-02 - Modified: 2024-05-02 - URL: https://www.85sixty.com/blog/navigating-the-future-of-digital-accessibility/ - Categories: Design - Tags: accessibility, ada, web accessibility, website design In the rapidly evolving digital landscape, accessibility remains a pivotal aspect of web development and design. The recent Level Access Webinar held on May 1, 2024, shed light on the current state of accessibility compliance and the challenges that businesses face in this area. As the President of a digital agency catering to manufacturers and consumer brands, I found the conversation particularly relevant and insightful for our own current practices. Insights from the Accessibility Webinar with Level Access The Growing Importance of ComplianceThe webinar highlighted that compliance is not just a regulatory requirement but a market-driven one. In the EU, for instance, there could be 27 different implementations of accessibility standards, indicating a complex landscape that organizations must navigate. This complexity is mirrored in the U. S. where buyers are increasingly expecting vendors to meet stringent accessibility standards. Such expectations are now common in RFPs, especially from tech and software vendors. The Role of AI and AutomationA significant portion of the webinar was dedicated to the role of AI and automation in enhancing accessibility. While AI technologies like chatbots and self-serve kiosks are becoming ubiquitous, the webinar revealed that 80% of these could be powered by automation. However, the remaining 20% require human intervention to ensure accessibility, underscoring the need for a balanced approach to automation. The first generation of these tools is unlikely to be fully accessible, which calls for deliberate planning to include use cases for customers with disabilities. The reality is that capturing the 20% involves context... --- - Published: 2024-04-19 - Modified: 2025-05-23 - URL: https://www.85sixty.com/blog/the-rise-of-server-side-tracking-what-it-means-for-your-data/ - Categories: Digital Marketing - Tags: martech, web analytics Remember tracking cookies – those little bits of code that followed you around the web? They helped marketers figure out your interests, target ads, and generally understand online behavior. However, the cookie-filled world of digital marketing is rapidly changing. Privacy concerns, stricter regulations, and browser limitations have made third-party cookies less reliable. This leaves businesses asking, "What now? "The answer, for many, is server-side tracking (SST). It's the hot topic in marketing technology, offering solutions to the challenges posed by a cookieless future. If you haven't heard about it yet, you will soon. Let's dive in! Understanding Server-Side Tracking What is Server-Side Tracking? At its core, server-side tracking involves sending user interaction data directly from your servers to a tracking server or analytics platform, bypassing the client’s browser. This method contrasts sharply with traditional client-side tracking, where data is processed at the user's browser level before being sent to servers. How It WorksWhen a user interacts with your site, every action — click, scroll, or download — is first sent to your server. From there, data is forwarded to the necessary analytics tools and platforms securely. This centralized data processing offers a streamlined, controlled environment for handling information. Benefits for Privacy and Accuracy Why server-side? To put it simply: privacy, accuracy, performance. Privacy at the Forefront: Server-side tracking minimizes the risk of data leakage and ensures compliance with data privacy laws like GDPR and CCPA. By processing data in a controlled environment, it reduces exposure to third-party scripts that might... --- - Published: 2024-04-04 - Modified: 2025-05-23 - URL: https://www.85sixty.com/blog/navigating-the-cookieless-future-strategies-for-success/ - Categories: Digital Marketing - Tags: martech In a digital ecosystem that’s ever-evolving, the end of third-party cookies marks a pivotal moment, signaling a shift toward more privacy-centric advertising and marketing approaches. While this transition may appear intimidating at first glance, it presents an opportunity for innovation and deeper engagement with your customers. Today, we'll start to unpack 85SIXTY’s strategic blueprint for thriving in this new cookieless environment, highlighting how we're preparing our clients to not only adapt but also excel in these changing times. Discover why this shift is essential and how you can ensure your digital marketing efforts remain effective and ahead of the curve. New Era in Digital Marketing The digital world is bidding adieu to third-party cookies, but what does this mean for marketers and businesses? The decline of these small but mighty data trackers signifies a move toward prioritizing user privacy and data protection, influenced by increasing privacy concerns and regulatory adjustments. As we edge closer to a cookieless future, it's important to understand some of what's changing and the potential impacts:Enhanced Privacy: Users will have greater control over their data, prompting a need for increased transparency from businesses. Regulatory Compliance: Adapting to new regulations (ex: CCPA, GDPR) is essential for lawful data collection and utilization. Innovative Tracking Solutions: The industry is steering toward advanced tracking techniques that safeguard user privacy, i. e. , Google’s Privacy Sandbox. The Countdown to Cookieless Browsers: By the end of 2024, Chrome will join other browsers in eliminating third-party cookies. Our Proactive Strategy We're not just... --- - Published: 2024-03-07 - Modified: 2024-04-14 - URL: https://www.85sixty.com/blog/how-comprehensive-user-research-increases-your-bottom-line/ - Categories: User Experience - Tags: CRO, Customer Experience, CX Strategy, User Experience, User Research Create Exceptional Experiences for Your Users By Getting To Know Them In the quest to truly understand their target audience, many businesses often believe that crafting a user persona is enough. While user personas undeniably hold value for user-centric decision-making, relying solely on them can limit the depth of insights gained from comprehensive user research. Embracing a holistic approach to user research is essential to propel your team towards delivering business solutions that genuinely cater to users' needs and offer exceptional experiences. The Consequences of Neglecting Comprehensive User Research Neglecting comprehensive user research can lead to problems for your business, such as Mismatched user motivations resulting in low user engagement and abandonment User anxiety leading to lower conversion rates Lost revenue due to ineffective user journeys and buyer pathways Without digging deep into user motivations and preferences, you risk creating products or websites that entirely miss the mark, alienating your target audience and failing to resonate with their goals. So, What Are The Benefits of Embracing Comprehensive User Research? When you take the time to conduct thorough and effective user research, you empower your team to make informed decisions that result in: A website or product that aligns with users' motivations and pain points to deliver an exceptional User Experience A personalized approach that increases KPIs like conversion rates, incremental revenue, engagement, and AOV. Consistently meeting user expectations and mental models heightening customer satisfaction and loyalty Improved productivity and reduced wasted resources as insights define a clear, optimized path forward... --- - Published: 2023-09-18 - Modified: 2024-09-11 - URL: https://www.85sixty.com/blog/3-ways-to-ensure-increased-performance-from-a-website-redesign-project/ - Categories: User Experience - Tags: CRO, CX Strategy, eCommerce KPIs, ecommerce website, Goals, Website Redesign So you’ve decided to redesign your eCommerce website experience, that's fantastic! Now buckle up buttercup and realize the road ahead. What’s the end game? How will you get there? When will you sleep (just kidding, but really)? We’re assuming you’ll want to avoid a conversation with an executive expressing how great the new site looks, then asking why performance is down. This piece will break out three ways to ensure your redesign project increases those performance numbers. Make it Measurable In the eCommerce world, things change rapidly, especially customer expectations and available technologies. And just to make it simpler, the industry is chock full of consultants recommending “personalization” or explaining the advantages of “going headless”. Make no mistake, these are things to think about, however one thing we can all agree on is that a website redesign must realize some measurable improvement to your experience. Establish measurable goals and use them to evaluate against decisions made for your redesign project. Continuously ask the question, does doing X impact A, B, or C? Now, let's take a look at three strategies for website redesigns. Strategy #1: KNOW THY CUSTOMER We cannot stress enough the importance of collecting data about your current prospects and customers. A simple (but not so simple) question to ask yourself is this, “Who are we redesigning this site for? ” Danger Will Robinson, not understanding or applying customer behavior to a site redesign is like proposing with a Pez dispenser instead of an engagement ring, it's probably... --- - Published: 2023-09-18 - Modified: 2024-04-04 - URL: https://www.85sixty.com/blog/achieving-a-best-in-class-ecommerce-experience/ - Categories: User Experience - Tags: Content Strategy, CX Strategy, eCommerce, Personas I get asked all the time about how to achieve the best in class ecommerce experience. It's a solid aspiration for any company and seemingly everyone wants it. In fact, I’ve never had a prospect or client take me aside and say, “we feel really good about our products, but we really need to aim low here, best in class just isn’t what we’re looking for in this organization”. That sounds pretty silly although this is exactly where a majority of companies act with respect to their priorities and budgets. So what is best in class anyway? First of all, it’s an ideal, not a destination. You cannot hold on to it or stay there, it's dynamic and evolves over time. Think of it as a moving target that requires ongoing dedication and investment to hit. In this piece, we reveal how customer experience or “CX” strategies are key to actively pursuing best in class. CX prioritizes audience research I’ll be blunt. There is no path to a best in class experience without having a thorough (ongoing) knowledge and application of your primary customers' motivations and perceptions of value. Good CX strategies make use of customer research and analysis to strategically deliver the right message to the right person at the right time. The goal is to extend the customer life cycle beyond what currently exists and consistently drive Customer Lifetime Value (CLTV). How well do you truly know your customers? When was the last time (if ever) that you... --- - Published: 2023-09-18 - Modified: 2023-09-19 - URL: https://www.85sixty.com/blog/3-solid-cx-strategies-that-extract-maximum-revenue-from-your-most-loyal-customers/ - Categories: User Experience - Tags: CRO, Customer Experience, Customer Lifecycle, CX Strategy, eCommerce, Personas, Revenue Whether we acknowledge it or not, economic health plays a role in the success of your business. Recent low consumer sentiment and the constant chirping about financial instability has left chief revenue officers asking some hard questions. We’ve been here before (housing collapse, Covid etc. ) and our team of Customer Experience (CX) experts has a wealth of knowledge to share. Don’t get caught completely off guard by circumstances out of your control; focus on what you can control now to prepare for whatever comes next. More than ever, we’ve seen the need for strategies that consistently drive revenue before, during and after market variations. In this piece, we review three solid Customer Experience (CX) strategies that seek to extract maximum revenue from your most loyal customers, drive long term revenue and maximize customer lifetime value (CLV). CX Strategy #1: Identify behaviors of your most loyal customers To get the most out of available resources and maximize revenue potential, generate a list of the go-to traits of your most loyal customers. It's important to determine how your products or services impact your customers' lives. After all, generating revenue is fundamentally tied to meeting their needs. The best way to do that is to learn what makes them tick and to strategically build it out. Determine Customer Lifetime Value (CLTV) How much each customer will spend throughout their relationship with your brand is the key to who is the most loyal. Ideating with the goal of increasing CLTV at the audience... --- - Published: 2023-08-29 - Modified: 2023-08-30 - URL: https://www.85sixty.com/blog/ecommerce-design-pitfalls-dont-skip-strategy-good-design/ - Categories: User Experience - Tags: CX Strategy, Design, Seo, User Experience Designing an eCommerce experience is not just about having a visually appealing and functional interface, it’s about creating an online presence that reflects your brand, matches the motivation of your audience, and articulates your value proposition. It’s crucial that you take the time to plan and strategize before designing things that just look cool. This may seem intuitive, however many marketing teams and business owners make the mistake of skipping or deprioritizing the strategy phase, and as a result, end up with a pretty website that underperforms and fails to meet expectations. In this article, we will explore some of the most common mistakes made when skipping the strategy phase for an eCommerce experience. Failing to Define Objectives and Goals One of the biggest mistakes made when skipping the strategy phase is failing to define clear objectives and goals. Without clear goals, it is very difficult to determine if the website is successful or not. Without stated objectives, it’s unlikely that you will design a website that meets the needs of your target audience. Additionally, you risk missing the opportunity to strategically apply a range of objectives to your experience, and define how you plan to measure success. So what are some common key performance indicators (KPIs) that can be impacted by skipping the strategy phase? Glad you asked! Here are a few “at risk” KPIs: Bounce Rate (BR): Skipping the strategy phase can lead to a website that fails to match motivation or is difficult to use, which can... --- - Published: 2023-07-20 - Modified: 2024-09-11 - URL: https://www.85sixty.com/blog/rip-google-optimize-sunset/ - Categories: User Experience - Tags: ab testing, google optimize If you're a current user of Google Optimize, you may have already heard the news that the product is being discontinued on September 30, 2023. As one of the most widely-used website testing tools, this announcement has left hundreds of thousands of businesses scrambling to find a suitable alternative. If that sounds like you, don't worry. We'll provide you with guidance and recommendations based on our hands-on experience with the top website testing platforms available so you can confidently navigate this upcoming transition period and find the right A/B testing platform for your business. How to find the right Google Optimize alternative for your business There are hundreds of A/B testing tools available on the market, each with their own strengths and weaknesses. In order to select an A/B testing tool that’s right for your website and can replace Google Optimize, you will need to consider several factors. Goals and Requirements: Before you start exploring alternative tools, start by defining your optimization goals and platform requirements. For example, do you need dynamic content personalization or just basic A/B testing? Do you need to test on just your website, or a mobile app as well? What are your budget and resource limitations? Etc. This information helps narrow down the search and prevents investing in an expensive tool with features you’ll never fully utilize. Features: Look for a tool that provides only those capabilities that you actually need, and can realistically support. At minimum, it should allow for multiple variations and track... --- - Published: 2023-06-22 - Modified: 2024-09-11 - URL: https://www.85sixty.com/blog/trends-in-metasearch-marketing-part-3/ - Categories: Travel - Tags: hospitality digital marketing, metasearch advertising, metasearch marketing, travel marketing We sat down with our resident Metasearch Marketing & Advertising expert, Dean Schmit, to continue our series on Metasearch Marketing trends he sees in 2023, heading into 2024, like Campaign Management Meets Revenue Management. In our last article, I provided some key tips on how to increase your metasearch campaign Click Through Rates (CTRs) by utilizing proper Google Callout messaging. These simple changes can be easily implemented in less than 24hrs to see immediate results. Ready to take things up a notch? How Date-Based Bidding Combines the Two One of the key advantages to metasearch marketing is that it is tied to specific dates. These can either be default dates selected by the site or User Selected dates. This feature has allowed marketers to customize their bids based on many factors including Day of Week (DoW), Length of Stay (LOS), Days to Arrival (DtA) and more. However, this still leaves us throwing darts and hoping to hit the bullseye when it comes to adjusting our strategies based on specific dates. We are also thus forced to apply different tactics depending on our role within the organization. As a marketing campaign manager, I am tasked with generating KPIs that usually focus around Return on Ad Spend (RoAS). Because of this, I am generally trying to take advantage of influencing factors that are most likely already contributing to solid performance for my hotel. For example, if a city-wide convention is selling out hotels across the market during a particular week, I know... --- - Published: 2023-06-13 - Modified: 2024-09-11 - URL: https://www.85sixty.com/blog/trends-in-metasearch-marketing-part-2/ - Categories: Travel - Tags: hospitality digital marketing, metasearch marketing, travel marketing We sat down with our resident Metasearch Marketing expert, Dean Schmit, to learn more about the Metasearch Marketing trends he sees in 2023, heading into 2024, like Google Callout messaging. In our last article, I outlined how the baseline data for Metasearch marketing has changed over the past few years as well as how any change to a single data point can have a ripple effect on the performance of all the others. In the next series of articles, we are going to focus on specific KPIs and how to optimize them to improve campaign performance. How has Google Callout messaging changed as we look ahead to 2023? Today’s KPI I'm going to cover is Click-Through-Rate (CTR). Yes, the title of this article is “How Has Google Callout Messaging Changed? ” Stick with me, we’ll get to that. Click Through Rate (CTR) is the primary KPI we are trying to influence with said messaging. CTR is simply the number of clicks divided by the number of impressions. Metasearch marketing generally follows a baseline CTR between 2%-4%. This can vary significantly, and the purpose of this article is to explore ways of increasing these to even triple (yes, x3) the normal rate! First let’s talk about some red flags, more specifically what happens when CTR falls below the 2% mark. Good news: you didn’t get charged for a click, bad news: nothing books without a click either. Poor CTR is usually indicative of 2 possible causes. The first scenario is often... --- - Published: 2023-03-14 - Modified: 2024-09-11 - URL: https://www.85sixty.com/blog/adobe-summit-2023/ - Categories: Business - Tags: adobe agency partner, adobe summit Adobe Summit 2023 is back in person! As a certified Adobe agency partner, 85SIXTY is excited to have team members attending this year to support our customers on stage, gain insight into successful digital experience projects and connect with other Experience Makers. This year we decided to check in with the team members heading to the event to see what they were looking forward to from Adobe this year. What excites you at Adobe Summit 2023? Alex KleinVP, Digital Solutions"I’m excited to support our client speaking about our collaborative AEP implementation project, to see what optimizations and new capabilities are in the roadmap for AEP this year, and to connect with clients and potentially new clients whom we could help drive value from their Adobe investment. " Kevin DayAssociate Director, Digital Solutions"I am excited about reconnecting. With Adobe Summit being virtual for the last 3 years, I am looking forward to reconnecting in person with those connections I have made throughout previous Adobe Summits. It’s amazing what you can learn and take away from those who work at Adobe or other companies in just those brief conversations throughout Adobe Summit. " Michelle BeszeditzSr. Analytics Specialist"Along with cheering on our client in their presentation, I am most excited to learn about the future of Adobe. Getting hands-on experiences with the latest product features, talking with Adobe solution experts and learning how it can all support 85SIXTY's growth. " We asked the team for any final thoughts before they headed out to... --- - Published: 2023-03-03 - Modified: 2024-09-11 - URL: https://www.85sixty.com/blog/trends-metasearch-marketing/ - Categories: Travel - Tags: hospitality digital marketing, metasearch marketing, travel marketing We sat down with our resident Metasearch Marketing expert, Dean Schmit, to learn more about the trends he sees in 2023. /*! elementor - v3. 5. 4 - 23-01-2022 */ . elementor-heading-title{padding:0;margin:0;line-height:1}. elementor-widget-heading . elementor-heading-title>a{color:inherit;font-size:inherit;line-height:inherit}. elementor-widget-heading . elementor-heading-title. elementor-size-small{font-size:15px}. elementor-widget-heading . elementor-heading-title. elementor-size-medium{font-size:19px}. elementor-widget-heading . elementor-heading-title. elementor-size-large{font-size:29px}. elementor-widget-heading . elementor-heading-title. elementor-size-xl{font-size:39px}. elementor-widget-heading . elementor-heading-title. elementor-size-xxl{font-size:59px} How Has Metasearch Marketing Baseline Data Changed? We define the success of our marketing campaigns based on the achievement of specific Key Performance Indicators, or KPIs. These may include factors such as Return on Ad Spend (ROAS) and total revenue. However, reaching these KPIs is dependent upon the performance of several other metrics. The purchase trail for Google alone can be measured from 13 specific KPIs before we even start looking at data associated with the bid levers. /*! elementor - v3. 5. 4 - 23-01-2022 */ . elementor-widget-image{text-align:center}. elementor-widget-image a{display:inline-block}. elementor-widget-image a img{width:48px}. elementor-widget-image img{vertical-align:middle;display:inline-block} Starting at the very beginning is, afterall, a very good place to start. Nothing happens in metasearch marketing until we have an “Eligible Impression. ” This means a consumer searched for our hotel, we had availability for their dates, and we had an active campaign. Then, if we actually do get visibility, that tracks as an “Impression. ” The derivative of Impressions / Eligible Impressions provides us with our “Impression Share. ” Many other factors come into play before we reach final results of Revenue & ROAS. Fluctuations in any or all of these data elements will impact the... --- - Published: 2023-01-23 - Modified: 2024-01-10 - URL: https://www.85sixty.com/blog/what-to-know-about-googles-e-e-a-t-guidelines/ - Categories: SEO - Tags: Seo What is E-E-A-T? Discover how Google uses the Expertise, Experience, Authority and Trust of your website in search. Why an Additional E is now included in Google’s E-A-T Acronym (now E-E-A-T) Let’s first talk about what the initial E-A-T acronym stands for and what it means for website owners today. How relevant and helpful is the information you are providing on your website as it relates to your product or service within your industry? What is E-A-T? E-A-T, simply correlates to the Expertise, Authority and Trust a website displays for a given topic or industry, and is a set of guidelines that helps websites and business owners understand the steps to take in creating high quality content which, in turn, should improve their search engine rankings. E-A-T is a guideline that was meant to help website owners create content that follows these specific measures and provide the best, most relevant and reliable information possible. What is E-E-A-T? Experience Expertise Authority Trust Experience has been included in Google’s updated guidelines to help indicate the extent of content quality on a topic, which will demonstrate first hand/life experience on that given topic. This is not necessarily a ranking factor, but Google’s algorithm will take content quality into account based on these factors and will rank websites accordingly. How To Achieve E-E-A-T Provide High Quality Content Content should be well written, researched and comprehensive Include cited sources Organize content in a clear, specific manner Be An Authority in Your Field Strong reputation Reliable expert resources Media mentions Professional affiliations and awards Transparency Who is the author? What sources have been cited?... --- - Published: 2022-12-16 - Modified: 2024-09-11 - URL: https://www.85sixty.com/blog/ecommerce-merchants-why-migrate-to-google-analytics-4/ - Categories: Analytics - Tags: GA4, google analytics 4, web analytics There are several reasons why ecommerce merchants should consider switching to Google Analytics 4 (GA4). /*! elementor - v3. 5. 4 - 23-01-2022 */ . elementor-heading-title{padding:0;margin:0;line-height:1}. elementor-widget-heading . elementor-heading-title>a{color:inherit;font-size:inherit;line-height:inherit}. elementor-widget-heading . elementor-heading-title. elementor-size-small{font-size:15px}. elementor-widget-heading . elementor-heading-title. elementor-size-medium{font-size:19px}. elementor-widget-heading . elementor-heading-title. elementor-size-large{font-size:29px}. elementor-widget-heading . elementor-heading-title. elementor-size-xl{font-size:39px}. elementor-widget-heading . elementor-heading-title. elementor-size-xxl{font-size:59px} Universal Analytics will be going away On July 1, 2023, standard Universal Analytics properties will stop processing new hits. After July 1, 2023, you'll be able to access your previously processed data in your Universal Analytics property for at least six months. If you still rely on Universal Analytics, we recommend that you prepare to use Google Analytics 4 going forward. GA4 property will only collect data from time of creation and will not include UA data, thus it would be strongly recommended to implement GA4 as soon as possible so that you have data available when you are ready to use switch over. Greater flexibility with more insightful dashboard GA4 allows and encourages users to create custom reports for the data they need. This significantly reduces the number of irrelevant, pre-made reports and reduces clutter on your dashboard. You can find the most important data for your business within dashboard summary cards, enabling you to make informed decisions quickly, increasing your website and/or app’s effectiveness. /*! elementor - v3. 5. 4 - 23-01-2022 */ . elementor-widget-image{text-align:center}. elementor-widget-image a{display:inline-block}. elementor-widget-image a img{width:48px}. elementor-widget-image img{vertical-align:middle;display:inline-block} Better understanding of user engagement First and foremost, GA4 is the latest version of Google Analytics and... --- - Published: 2022-08-31 - Modified: 2024-09-11 - URL: https://www.85sixty.com/blog/real-formula-for-keyword-effectiveness-index-kei/ - Categories: SEO - Tags: Seo, Tips There are many versions of this formula, but in general, it is the ratio between search volume and some competition metric or keyword difficulty metric. It is often expressed as a fraction where:KEI = Search Volume / Competition Keywords with a higher KEI help you prioritize the keywords you would want to target first because you are getting the best balance between keywords that are searched the most with the least amount of competition. The original formula for KEI, when it was first mentioned online by Sumantra Roi who created this for one of the pioneer keyword research software WordTracker, was:KEI = (P^2/C)*1000In his formula, P was the popularity of the keyword which is essentially Search Volume, and C was the competition metric, where Roi used the number of search results. Breaking this formula down, it is still search volume over competition. And since the search volume is in the numerator of the fraction, it is directly proportional to KEI, while the competition is in the denominator which is inversely proportional to KEI. This simply means as search volume increases, KEI increases. And as competition decreases, KEI still increases. Roi’s original formula squares the search volume, and then multiplies everything by 1000 to adjust the number to make it more “readable. ” This avoids getting values that are lower than 1 with many decimal places. You can also use your own formula, as long as the search volume is in the numerator and competition metric is in the denominator. Assuming... --- - Published: 2022-07-22 - Modified: 2023-07-25 - URL: https://www.85sixty.com/blog/benj-arriola-seo-industry-veteran-joins-85sixty/ - Categories: SEO - Tags: Digital, Marketing, Seo Benj Arriola joins 85SIXTY as Senior Director SEO bringing over 2 decades of agency experience in marketing leadership and enterprise SEO strategies. We're excited to have him leading the SEO practice for us as we continue to build a team of some of the brightest minds in digital focused on driving unusually strong returns for clients. 85SIXTY, a leading digital marketing agency, has added a new face to its growing agency leadership team with its hire of Benj Arriola as Senior Director SEO. Benj joined 85SIXTY on July 1, 2022 to drive growth and provide strategic guidance to its growing roster of SEO clients. Benj joins 85SIXTY with over 25 years of experience in digital marketing leadership and cultivating high performing teams driving their client’s SEO strategies. In Benj’s most recent role with Assembly Global, he was leading global SEO programs for multinational brands. Now with 85SIXTY, Benj will be focused on driving the growth of the SEO practice and ensuring clients are competing with the latest organic search strategies and winning in today’s market. “I was fortunate to work with Benj as a consultant on a project several years ago. I was immediately struck not only by his innate knowledge of all things digital, but also by his passion for his craft. He understands the nuances of SEO but, unlike many, is able to articulate real deliverable solutions for clients. Since that time, he's only further deepened his experience. When an opportunity to work together full time presented itself,... --- - Published: 2022-07-15 - Modified: 2024-01-10 - URL: https://www.85sixty.com/blog/datawave-customer-segmentation-tool-launch/ - Categories: Analytics, Tools - Tags: customer segmentation, datawave, Digital, Marketing When the DotCom bubble burst, it did so in an eye-popping fashion. In the late 90’s, Yahoo’s stock price was $200; two years later, 95% of the value was erased. There were multiple causes for the bubble, but one stand-out factor was the way in which metrics led investors astray. Intuitively knowing the value and potential of the internet, investors used “traffic volume” as a metric to value startups. “Show me the incentive, I'll show you the outcome. ” - Charlie MungerThe focus of marketing leaders was reduced to acquiring traffic, and, consequently, they ignored everything after the click. In today’s digital environment, anyone growing a website understands why using “traffic volume” as a singular metric for success is shortsited. “History Doesn't Repeat Itself, but It Often Rhymes” – Mark Twain. Although, even with the abundance of metrics brands monitor today (CPM, CTR, CPC, CVR, CTOR, ROAS... to name a few), one can argue leaders face a similar risk of stopping short. In placing the majority of focus on metrics associated with orders, they fail to describe the customers behind the transactions:How many customers are loyal to your brand? What products do your best (and worst) customers purchase? What is the average time between orders for your best customers? What products are associated with one another in the average customer journey? How do customers differ when acquired during Black Friday versus non-sale periods? These questions are answered by taking a step back and analyzing a different level of granularity, the... --- - Published: 2022-07-10 - Modified: 2023-05-10 - URL: https://www.85sixty.com/blog/ota-metasearch-ads/ - Categories: Travel - Tags: metasearch, travel marketing Online Travel Agencies (OTAs) are often a love/hate relationship for hoteliers. We love to get bookings but hate to pay fees while not owning the guest. So, we aim to drive direct bookings in an effort to avoid some of that pain, and metasearch plays a critical role in this process. I hear many hoteliers say "I cannot compete with the deep pockets of the OTAs to win bids! "Well, I am here to tell you this is simply not true! Here are a few reasons why: OTAs are marketing for every hotel in your market. You are just marketing for YOUR hotel. Because of the former, OTAs will base everything on scale, and follow a typical 80/20 rule where 80% of business comes from 20% of the hotels. That means that most hotel metasearch campaigns in your market are being run on autopilot by the OTAs. You can dance circles around them by being more nimble! Google Audience Profiles. Not to be confused, OTAs do have their own version of these, but they do not have YOURS. An audience profile is created when, for example, a guest visits your website but does not book a reservation. Now I can have Google track that user and bid more aggressively when they return. This has a slight increase on CPC, but a huge increase on conversion rates! Consumers prefer to book direct, so you already have an advantage, as long as it is easy for them to do so. Hoteliers should... --- ---