Translating the brand's personality into an engaging shopping experience.
Clark’s Botanicals, a New York-based skin care company whose personality is as energetic and avante garde as their products is led by their unforgettable founder, Francesco Clark.
Through a rebrand and product line refresh which coined the term “Radical Botanicals”, our job was to effectively translate this brand message, revitalizing the visual identity and exposing their compelling product stories.
Increase in Overall Conversion Rate
Increase in Revenue Per Visit
Reduction in Bounce Rate
Increase in Session Duration
Scannable description about the problem
Getting involved and participating early on with the brand identity process was the first of many key steps in our process. An open and transparent process to work collectively with other external teams as a unit for Clark’s benefit allowed us to dive deep into the brand and product identity while it was evolving. Consumer research was coupled with data analysis to conduct several qualitative stakeholder interviews to define the optimal customer pathways highlighting the personality Clark’s wanted to show on the website along with the “mobile-first” customer experience it needed.
During research, three key elements were defined as the most important to the success of this project.
For the chemical-conscious consumer the science behind many of the product formulas, such as unique extraction processes, needed to be visualized and educational throughout the website.
Secondly, the story of Francesco’s pursuit to discover the best ingredients over many years out of need for his own personal health and well being couldn’t be told enough. However, it needed to be told through the voice and radiant skin of the consumer.
Lastly and most importantly, over 85% of their audience is mobile and an interactive mobile experience tailoring content engagement and product efficacy features must flow through a users fingertips.
Designs for this client’s active mobile target audience had to be responsive to ensure functionality across a variety of screens and devices. Shopify Plus was also the perfect ecommerce platform for this up and coming beauty brand as it is built to serve mobile consumers that expect seamless shopping experiences and a simple checkout process.
Product photography was accomplished in studio. Challenges to capture these incredibly reflective as well as round products were overcome by building a seamless curtain to reduce reflection of the product. Numerous shots were composited to achieve clean and beautiful product images in multiple configurations to be utilized across their website and marketing materials.