Find Your Path
Creating a Better Digital Experience
Injinji, the performance toe sock brand, partnered with us to launch a new eCommerce experience for consumers that focuses on better product education, interactive merchandising, and social proof.
Increase in Overall Average Order Value
Increase in Overall Revenue
Increase in Mobile Average Order Value
Increase in Mobile Revenue
Scannable description about the problem
In the strategic planning phase of this project, we combined primary and secondary research of the market, the vertical, and the existing customer base and used this information to inform the user experience design process, from personas to user-flows and wireframes. Injinji’s category/subcategory/attribute structure was rebuilt with added improvements to the information architecture (IA) to make the site more scalable and user-friendly.
Our approach to visual design considers the ideal user journey, the latest design landscape, and competitors in the market to inform a direction for the brand’s look and feel. In addition to visual design, we created a product photography solution and provided creative direction and support during photography shoots. Our team conceptualized Injinji’s new technique for creating a cast of the ankle and foot to emphasize various attributes of the product.