Project Description

Let’s Integrate Your Marketing Approach

A top 5 Global Footwear brand contacted 85SIXTY because they realized their digital marketing prowess was not keeping up with that of their competitors.  This brand tasked 85SIXTY to be an “agent of change” to revolutionize their marketing approach as well as other areas of their business. At the time of our initial engagement in 2011, this brand had very little social media presence, did not sell online, did not use paid search, and had no consistent or meaningful structure in place for evaluating the effectiveness of their minimal digital marketing efforts.