Natural Botanicals
Translating the brand's personality into an engaging shopping experience.
Clark’s Botanicals, a New York-based skin care company whose personality is as energetic and avante garde as their products is led by their unforgettable founder, Francesco Clark.
Through a rebrand and product line refresh which coined the term “Radical Botanicals”, our job was to effectively translate this brand message, revitalizing the visual identity and exposing their compelling product stories.
Our Role
- Qualitative / Quantitative Research Process
- Digital Strategy
- Website UX & Design
- Shopify Plus Development
- Stylized Product Photography
Our Proof
Increase in Overall Conversion Rate
Increase in Revenue Per Visit
Reduction in Bounce Rate
Increase in Session Duration
Our Approach
Getting involved and participating early on with the brand identity process was the first of many key steps in our process. An open and transparent process to work collectively with other external teams as a unit for Clark’s benefit allowed us to dive deep into the brand and product identity while it was evolving. Consumer research was coupled with data analysis to conduct several qualitative stakeholder interviews to define the optimal customer pathways highlighting the personality Clark’s wanted to show on the website along with the “mobile-first” customer experience it needed.
01
Strategic Learnings
While there many key insights derived from diving into the data and long-term vision of the brand that were employed, three key elements bubbled to the top as most important to the success of this project.
If the pure nature of being a botanical product was not enough for the chemical-conscious consumer, the science behind many of the product formulas are literally derived during a natural phenomenon and this unique extraction process needed to be explorative throughout the website in visual and educational formats.
Secondly, the story of Francesco’s pursuit to discover the best ingredients over many years out of need for his own personal health and well being couldn’t be told enough. However, it needed to be told through the voice and radiant skin of the consumer.
Lastly and most importantly, over 85% of their audience is mobile and an interactive mobile experience tailoring content engagement and product efficacy features throughout must flow through their fingertips.
02
Mobile First
For a brand with such an active target market, 85SIXTY knew that the design and layout of the Clark’s site had to be responsive to ensure functionality across a wide variety of screens and devices. Shopify Plus was also the perfect ecommerce platform for this up and coming beauty brand as it’s built to serve mobile consumers that expect seamless shopping experiences and a simple checkout process.
03
Product Photography
Clark’s Botanicals was looking for product images for their full line. We photographed the products in the studio with a clear sheet of vellum to provide a perfect reflection. Considering that these products are not only round, but incredibly reflective, we were forced to build a seamless curtain that encompassed almost 300º behind the camera to reduce the reflections on the product. We then composited the numerous shots and provided clean beautiful product shots in multiple configurations to be utilized across their website and marketing materials.
04
Stylized Product Photography
When designing the PDP, we decided that it was a perfect opportunity to give Clark’s a unique photography style for their PDPs that was completely owned and only used by them. We selected a paint color that complemented the brand colors and built a stage to shoot on. It was important to capture, not only the outside of the package, but the texture of the contents. All images were shot and edited inside 85SIXTY’s content studio.
