How AI Query Fan-Out Is Reshaping SEO in 2026
Google’s index has always been larger than any human can search; now it is being searched for us, hundreds of times per human prompt, by the very models brands hope to rank in. N
Stop Asking How to Get In. Start Asking What Lets You In.
Why AI Search Is Forcing Enterprise Teams to Rethink Content Readiness Enterprise marketing teams are hearing a lot of noise right now about AI search. Terms like AEO, GEO, and fan
Shopify Winter Editions ’26: The Operator’s Guide to What Matters
Every time Shopify drops an Edition, my inbox floods with two things: excitement over the shiny new objects, and mild panic about what actually needs to be implemented. With 200+ u
Strategy Sessions: Inside Holiday Creative
with Scott Smith, Creative Director at 85SIXTY Recorded: December 5, 2025Participants: Brian Perkins (Director, CRM Marketing) and Scott Smith (Creative Director, 85SIXTY) For the
The Proprietary Intent Signal You’re Ignoring: Why Internal Site Search is the Missing Link in Your SEO Strategy
Your customers are telling you exactly what your site is missing. Are you listening, or just relying on third-party estimations? As an Ecommerce Director, your inbox is likely floo
PPC Hero Conf San Diego 2025: Where AI Meets the Marketer
This was my second time at PPC Hero Conf. The first was back in 2018 in Austin, back when TikTok wasn’t a thing, cookies weren’t crumbling, and we weren’t wondering if an AI
BrightonSEO 2025 Takeaways That Resonated With My SEO and AI Understanding
SEO in 2025 is less about gaming algorithms and more about creating real value for people. At BrightonSEO, experts emphasized that winning strategies come from uncovering hidden au
Why Placement Matters: Navigating Demand Gen’s New Controls
The Demand Gen campaign type has seen a lot of evolution recently, with several exciting updates that offer more control and transparency than ever before. As of March 2025, Google
Social Media Is Starting to Feel a Lot Like Search..and we’re here for it.
If you’ve spent any time on TikTok, Pinterest, or Instagram lately, you might’ve noticed something: social media is acting more and more like a search engine. People aren’t j
Custom Labels: The Secret Weapon Hiding in Your Merchant Center Feed
When running Google Shopping or Performance Max campaigns, you have countless ways to segment, optimize, and scale your product advertising. But one of the most powerful and often