Behind Every Campaign That Works: The Hidden Role of Technical Marketing
Made for TV Marketing Here’s a pitch for a new series: a drama centered around a marketing agency and the amazing campaigns it develops for their clients. We open in a large
How Creators, AI and Meta are Turning Content into Revenue
Social platforms aren’t just for socializing anymore, and they haven’t been for a long time. They have become fully fledged ecommerce ecosystems, with predictions that the glob
The Revenue You’re Not Seeing (But Already Paying For)
Call tracking reveals millions in high-intent conversions happening offline – unlocking a more complete view of performance and a clear path to scale. For many brands, perfor
Tracking AI / LLM Web Traffic To Your Website
with Benj Arriola, Senior SEO Director at 85SIXTY Editor’s Note: May 13, 2026 – Google Analytics Update
The AI Prompt Funnel: Where Brands Show Up or Get Left Out
For years, brands operated with the understanding that they could shape the consideration set over the course of the customer journey. We did a great job of it; we mastered the con
Strategy Sessions: Finding The “Why” In The Data
with Melissa Kreuter, VP of Analytics at 85SIXTY Recorded: March 20, 2026Participants: Brian Perkins (Director, CRM Marketing, 85SIXTY) and Melissa Kreuter (Head of Analytics, 85
How AI Query Fan-Out Is Reshaping SEO in 2026
with Joe McGuff, SEO Strategist at 85SIXTY Google’s index has always been larger than any human can search; now it is being searched for us, hundreds of times per human prompt, b
Stop Asking How to Get In. Start Asking What Lets You In.
Why AI Search Is Forcing Enterprise Teams to Rethink Content Readiness Enterprise marketing teams are hearing a lot of noise right now about AI search content eligibility in 2026.
Shopify Winter Editions ’26: The Operator’s Guide to What Matters
Every time Shopify drops an Edition, my inbox floods with two things: excitement over the shiny new objects, and mild panic about what actually needs to be implemented. With 200+ u
Strategy Sessions: Inside Holiday Creative
with Scott Smith, Creative Director at 85SIXTY Recorded: December 5, 2025Participants: Brian Perkins (Director, CRM Marketing) and Scott Smith (Creative Director, 85SIXTY) For the