Lightscape
How 85SIXTY transformed Lightscape into a must-see cultural moment, capturing the experience in real time and scaling it through Content & Creative, creators, and precision media to drive record-breaking ticket demand.
To launch Lightscape at the Gardens of Golden Gate Park, 85SIXTY developed an integrated Content & Creative and media campaign designed to translate an immersive nighttime art experience into scalable, high-performing assets.
We executed a cinematic Opening Night video and photography shoot and activated a creator program featuring local San Francisco talent and travel-focused influencers. This content engine powered a full-funnel media strategy: building awareness, accelerating early momentum, and ultimately delivering the most successful Lightscape program in U.S. history.
Industry
Experiential Entertainment
Business Sector
Ticketed Events
Project
Integrated Creative and Media Campaign
The Challenge
Lightscape entered a highly competitive holiday entertainment window, where awareness and demand must build quickly within a fixed seasonal timeframe.
Immediate awareness and cultural relevance
Emotional differentiation in a crowded market
Strong early ticket velocity
Efficient conversion at scale
The campaign needed to transform an in-person immersive experience into Content & Creative capable of driving measurable demand across digital channels.
STRATEGY & EXECUTION
Experiences Sold Emotionally
We positioned Lightscape as an immersive world, not simply an event. Cinematic visuals, authentic guest reactions, and creator-driven storytelling allowed audiences to experience Lightscape before attending.
Opening Night production generated premium brand assets. Influencers expanded reach and credibility. Paid media scaled performance efficiently.
Creative, creators, and media functioned as one integrated performance system.
Content & Creative Production
We built a scalable Content & Creative ecosystem designed to power the entire campaign lifecycle.
Cinematic Opening Night video production
Full-scale photography capturing immersive installations and guest experiences
Modular creative assets for paid social, display, and out-of-home
Influencer partnerships with local and travel creators
Creator content generated millions of impressions, expanded reach beyond paid channels, and reinforced Lightscape as a must-see cultural event.
Media Strategy and Performance
Media was engineered to convert attention into measurable ticket sales through precise targeting and continuous optimization.
Leveraging first-party audiences, including Gardens members and email subscribers
Strategic media flighting aligned with demand cycles
Real-time optimization and budget reallocation to top-performing audiences
Scaling high-performing Content & Creative across paid social and digital platforms
This ensured media investment amplified the most effective creative, maximizing efficiency and revenue impact.
Our Results
190,000
Total Tickets Sold
Far surpassing the original goal
+75%
Total Ticket Sales
Exceeded original campaign projections
4M+
Influencer Views
2.7M on Instagram and 1.3M on TikTok
21K
Social Shares
Reflecting high audience resonance and cultural momentum
OUR CLIENTS LIKE US
“SENTALER now has a digital flagship that reflects the quality of our products. 85SIXTY helped unify our global presence and gave us a platform that can grow with our customers.”
Sentaler Team - Canada
IMPACTFUL RESULTS
World-Class Work.
Proven Success.
MOMENTOUS
Shifting the user journey to increase ATC.
A nutritional supplement company, engaged our services to boost engagement and conversion rates on their podcast channel audience landing page.
YONEX
Blending legacy with innovation
As a globally-recognized name in racquet sports, Yonex has built a brand on precision, performance, and craftsmanship.