The Creative Accelerator
The Creative Accelerator is a structured, rapid-cycle creative program designed to deliver brand campaigns, performance assets, and cultural storytelling in 8 weeks.
We Believe That
The Creative Process is Broken.
We Fixed it.
Strategy is slow. Testing is inconsistent. Production is unpredictable.
From insight to impact, the Creative Accelerator gives you one seamless with structured timelines, performance thinking, and creative that’s actually built to convert.
Trusted by forward-thinking brands
Creative Accelerator
Three Products.
One Seamless System.
20-DAY BRAND-TO-IDEA ACCELERATOR
Creative Campaign Sprint
In just 20 days, we help you uncover your next big idea fast. The Creative Campaign Sprint uses our proprietary Brand Gravity Score™ to align your team, reframe your messaging, and deliver a full campaign concept with funnel-based creative direction and positioning shifts that are ready for production.
What You Get
Brand Gravity Score™
A proprietary, AI-powered diagnostic that accelerates strategy by identifying your brand’s emotional and strategic positioning strengths significantly faster than traditional discovery.
2-Hour Brand Workshop
A guided session to align on brand truth, audience, goals, and creative friction points, laying the foundation for the sprint.
Big Idea + Campaign Concept
A single, unified creative concept that reframes how your brand should show up: emotionally resonant, strategically sharp.
Message Reframing & Positioning Shifts
Clear articulation of how your brand should speak and position itself to better connect with your target audience.
Emotional Driver Direction
A defined POV on how we want your audience to feel and what reactions we want to evoke.
Creative Direction Overview
Visual and thematic inspiration that guides execution including tone, style, moodboards, and key visual principles.
Funnel-Based Messaging Matrix
Messaging tailored for each stage of the customer journey: awareness, consideration, and conversion.
Funnel-Based Creative Concepts
Creative execution ideas across the funnel. Examples of how the Big Idea adapts by platform and stage.
UGC Direction & Briefs
Guidance for how UGC should look, sound, and feel, including creator type, tone, and sample scripts or briefs.
Final Campaign & Messaging Deck
A polished, presentation-ready strategic and creative playbook ready for internal alignment, in-house production, or handoff to our production team.
3-MONTH PERFORMANCE LEARNING CYCLE
Creative Testing Sprint
Creative isn’t valuable unless it teaches you something. Our 3-month Creative Testing Sprint gives you a repeatable system to test messaging, hooks, and visuals. You’ll get structured test plans, 18 custom assets, performance reporting, and a playbook of what works and why.
What You Get
Creative Audit of Historical Performance
We deliver a creative audit that combines a traditional paid media ad account audit of creative performance and our proprietary, AI-powered Brand Gravity diagnostic. Our audit of your ad account reviews how your creative performed historically and compiles learnings and opportunities for creative testing. Our Brand Gravity diagnostic accelerates strategy by identifying your brand's emotional and strategic positioning strengths to build upon your real, historical learnings.
Three-Month Creative Testing Program
We deliver a creative testing plan based on learnings from our traditional ad account audit and AI-powered Brand Gravity diagnostic that will focus on historical insights, new opportunities recommended, and your brand's goals.This creative testing program can be executed by your brand's paid media team or our 85SIXTY paid media team.
Three Creative Tests per Month Planned
We will deliver a plan that includes three test concepts to execute per month (nine creative tests total). This can be scaled up and down based on your brand's need and budget. This plan is subject to change as we gain learnings from earlier tests that may impact later tests.
Creative Test Asset Production (6/month)
We will deliver A/B test creative variations with two variations per test, assuming three creative tests per month. Depending on the channel that the test will be executed on, we will deliver standard media sizes.For example, each programmatic test will receive two variations in seven standard IAB ad sizes such as (14 files in total per test) while paid social tests will receive standard social sizes such as 1440x1440, 1080x1350, and 1080x1920 (6 files in total per test).
Creative Test Post-Mortem Reporting
We will deliver a post-mortem recap on creative performance and provide actionable insights after each month's batch of creative tests (three reports in total for a three-month program).
Post-Sprint Playbook of Creative Best Practices
We will review test data from the three-month sprint to identify performance patterns and compile insights into an actionable playbook of creative best practices to guide future creative strategy and production.
FAST, DYNAMIC, FUNNEL-SPECIFIC ASSET CREATION
Creative Production
Speed and polish, without the guesswork. Our production team delivers high-performing creative, from static ads to video and HTML5 display, all with four-day turnaround times and two rounds of revisions. Whether we build from a Sprint or a custom brief, you’ll get assets that convert and elevate your brand.
What You Get
Creative Intake & Funnel Planning
We align with your team (or pull from your Campaign Sprint) to define the asset mix, funnel stages, and messaging priorities across channels.
Creative Brief + Messaging Direction
A clear brief that outlines creative themes, hooks, calls-to-action, and visual priorities — tailored to your performance goals.
Custom Asset Production
Static, Video, HTML5, Email? Whatever you need in high-quality, platform-optimized creative with 2 rounds of revision and 4-day turnaround times.
Why Brands Choose Us
Proprietary Brand Gravity Score™
Aligns teams and accelerates strategy with AI-enhanced insights
Fixed timelines + flat fees
No surprises. Just structured delivery.
Creative that’s built to convert
Funnel-based messaging, tested hooks, UGC-ready direction
Modular or bundled
Start where you need. Scale when you’re ready.
Work We're Proud of
INDIVIDUAL OR BUNDLED
Available as a stand-alone project or ongoing engagement
Creative Campaign Sprint
- 2-Hour Brand Workshop
- Big Idea + Campaign Concept
- Message Reframing + Positioning Shifts
- Emotional Driver Direction
- Creative Direction Overview
- Funnel-Based Messaging Matrix
- Funnel-Based Creative Concepts
- UGC Direction + Briefs
- Final Campaign + Messaging Deck
Creative Testing Sprint
- Creative Audit of Historical Performance
- 3-Months Creative Testing Program
- 3 Creative Tests Per Month Planned
- Creative Test Asset Production (6/month)
- Creative Test Post-Mortem Reporting
- Post Sprint Playbook of Creative Best Practices
Creative Production
- Creative Intake + Funnel Planning
- Creative Brief + Messaging Direction
- Custom Asset Production