DataWave is a customer segmentation tool. It allows you to segment your current customers based on their historical transactions. You can learn how customers are similar or different from each other, so you can talk to them in more meaningful ways.
Media Mix Modeling (MMM)
Our media mix modeling offering allows you to determine how your media investments impacted your marketplace results without the reliance on directly attributable data (e.g. cookie-based hit data). This is a future-focused practice that allows you to optimize your media spend across channels and tactics, along with learning more about the efficiencies of your campaigns.