Data & Analytics
At 85SIXTY, we turn your data into actionable insights with advanced analytics, real-time reporting, and predictive models that drive smarter decisions and accelerate business growth.
As an Analytics-driven agency, we first start with consolidating disparate data sources, building pipelines between platforms, removing any tracking gaps, and enabling a consistent naming taxonomy to ensure you have a good data set. We then build insightful reports and use advanced proprietary modeling practices that provide actionable insights to improve performance across business efforts.
- Marketing Technology - Selection, Implementation & Management
- Web Tracking Support - Tag Management, Media Platform Settings Management
- Analytics Platform Setup and Maintenance
- Data Automation - Consolidation, Storage, Normalization
- Data Transformation - ETL, Migration, Warehousing, Models
- Media Reporting - Automated, Interactive, and Customized
- Data Modeling - Media Mix Modeling, Product Associations, LTV Analysis
- Customer Segmentation (DataWave)
- Certified Adobe Analytics Agency Partner
- Certified Google Analytics Agency Partner
- Google Analytics 4 Migration Service (GA4)
- Certified Adobe Partner - AEP, AJO, RTCDP, Target
Prove It
Graph 01
Et sonet habemus eu, has dicto graece.
Graph 02
Et sonet habemus eu, has dicto graece.
Graph 03
Et sonet habemus eu, has dicto graece.
Full-Funnel Analytics, Backed by Strategy & Built for Action
We’re not just analysts. We’re architects of scalable, actionable measurement systems, grounded in strategy, built for omnichannel brands, and focused on what actually drives action.
Full-Funnel Analytics Built for Impact. Not Just Reports.
OUR Analytics Services
Analytics Strategy & Audits
Understand where you are and where you need to go. We assess your current analytics maturity, define KPIs, evaluate platform setups, and deliver a clear roadmap aligned with your business goals.
CRM / CDP Strategy, Technology Audits & Planning
Ensure your tech stack powers performance. We evaluate your CRM or CDP systems (e.g., Klaviyo, Salesforce, Segment) to recommend integrations, architecture, and activation strategies that create value across lifecycle marketing and personalization.
Attribution & Marketing Mix Modeling
Move past “last-click.” Our custom attribution models and media mix analysis give you clarity on what’s actually driving conversions and where to invest next.
Customer Segmentation & Audience Activation Strategy
Know your customers, then move them. Using transactional and behavioral data, we craft dynamic segments, predictive LTV models, and targeting strategies for high-impact campaigns across paid, owned, and earned media.
Data Warehousing, API Integration & Pipeline Management
Unify your data for better decisions. We architect scalable data pipelines, integrate APIs, and centralize your sources into modern warehouses like BigQuery, Redshift, or Snowflake. The result? Clean, connected data that supports advanced modeling, real-time insights, and enterprise reporting.
Custom Dashboards & Reporting Automation
Make insights easy to access and act on. We design role-specific dashboards using Looker, GA4, Tableau, or Power BI, automating the flow of insights to your teams. From executives to channel owners, everyone gets the right metrics, at the right time, with zero manual effort.
Our Tech Stack
Technology Partners & Certifications
Trusted By
Customer Relay On Us
