TRAVEL & HOSPITALITY MARKETING AGENCY
Turn Travel Demand Into More Direct Bookings
A full-funnel marketing partner for hotels, resorts, destinations, travel companies, and hospitality groups.
85SIXTY connects media, metasearch, lifecycle marketing, creative, analytics, and technology to help travel brands reach high-intent guests, increase direct bookings, and build lasting customer value.
THE TRAVEL & HOSPITALITY CHALLENGE
Growth in this category is a cross-channel problem.
The brands that win pull data, media, and creative into one system. That’s exactly how we’re built.
Fragmented Guest Journeys
Guests move between Google, metasearch, OTAs, social platforms, email, and your website. Without connected data and measurement, it is difficult to know which interactions are influencing bookings.
OTA Dependency
Third-party channels can generate demand, but rising commissions can limit profitability. We help brands balance OTA visibility with coordinated strategies that increase direct bookings and customer ownership.
Siloed Data & Systems
Disconnected booking engines, CRM platforms, media data, and analytics tools make it difficult to understand performance. We connect the systems and signals needed to improve decisions across the guest journey.
Seasonality and Demand Swings
Occupancy, booking windows, rates, and demand can change quickly. Your marketing strategy needs to respond to real-time conditions rather than relying on fixed annual plans.
WHAT WE DO FOR TRAVEL & HOSPITALITY
One Partner Across the Entire Guest Journey
Strategy
• Customer journey mapping
• Marketing and technology consulting
• Audience segmentation and data modeling
• Channel and campaign planning
Execution
• Paid search, social, programmatic, and metasearch
• Performance creative and content
• Lifecycle email and SMS
• Booking-flow and website optimization
Optimization
• Real-time reporting and performance analysis
• A/B and multivariate testing
• Media mix modeling and incrementality
• SEO, AEO, and content optimization
Partnership
• Integrated cross-functional teams
• Strategic roadmaps and quarterly business reviews
• Platform and campaign support
• Continuous testing and improvement
WHY TRAVEL BRANDS CHOOSE 85SIXTY
Built for the Complexity of Travel Marketing
Integrated Expertise
Data, media, creative, CRM, analytics, and technology work as one team, helping you move faster and make decisions based on the entire guest journey.
Travel Category Fluency
We understand booking windows, occupancy targets, seasonal demand, metasearch, loyalty, OTA economics, and the operational realities of hospitality and tourism.
Measurable Booking Impact
We connect campaign activity to bookings and revenue, giving marketing leaders a clearer view of what is driving incremental performance.
Senior-Level Partnership
You gain access to experienced strategists and practitioners who understand your business, communicate clearly, and stay accountable for progress.
FULL-FUNNEL TRAVEL MARKETING SERVICES
The Capabilities to Generate Demand & Grow Bookings
Whether you need support in one critical area or an integrated agency partner, our services are designed to improve visibility, reduce channel friction, and turn more traveler interest into measurable bookings.
Performance Creative
Campaign concepts, content, and creative variations designed to capture attention, communicate value, and move travelers toward a booking.
Paid Media Strategy & Buying
Integrated paid search, social, programmatic, and metasearch campaigns designed around demand, booking windows, occupancy needs, and incremental revenue.
MarTech, CRM & Optimization
Connected data, audience strategy, platform implementation, and testing programs that improve personalization and booking performance.
UX & Booking Experience Consulting
Research, journey mapping, UX design, and conversion optimization that reduce friction between trip planning and completed bookings.
Analytics & Media Mix Modeling
Reporting, attribution, forecasting, and media mix modeling that clarify which investments are driving incremental bookings and revenue.
Email Marketing & Automation
Pre-stay, on-property, post-stay, loyalty, and re-engagement programs that support bookings, repeat visits, and customer lifetime value.
SEO & AEO
Search strategies that improve visibility across Google, AI-powered answer engines, and large language models throughout the travel-planning journey.
Influencer & Social Strategy
Social content and creator programs that build trust, showcase the guest experience, and influence travel decisions.
End-to-end management and optimization of a multi-channel marketing strategy for Deer Valley via integrated Paid Search and SEO efforts alongside Meta Search, PMax/TripMax, and Things to Do campaigns. This cohesive approach resulted in increased visibility, higher direct bookings, and enhanced customer engagement across key platforms for this resort.
Organic Search Ranking
Organic Search Impressions
Organic Visits
Organic Conversions
85SIXTY partnered with Hyatt Inclusive Collection to rebuild and scale performance across a complex portfolio of all-inclusive resort properties.
Our work combined always-on performance media, property-specific campaigns, dynamic creative optimization, SEO, and reporting designed to give Hyatt and individual property owners clearer visibility into booking performance and marketing investment. The approach was built to operate at scale while still adapting to individual resorts, launches, seasonal demand shifts, and underperforming properties.
The result was measurable growth across paid and organic channels. Direct channel bookings increased 22%, while the move from standard display to dynamic creative optimization drove a 65% increase in ROAS. Following a major site migration, organic search traffic grew 33%, and organic search revenue increased 45% by month four.
Together, these gains created a more scalable marketing model that improved media efficiency, strengthened direct bookings, and accelerated organic growth across the portfolio.
Direct Channel Bookings
Higher ROAS
(Standard Display to DCO Transition)
Monthly Organic Search Traffic Post-Site Migration
Organic Search Revenue on Month 4 Post-Migration
85SIXTY deployed a Destination-versus-Local media framework, weighting investment by seasonality to align with key demand periods. The structure enabled distinct messaging and creative, driven by an audience-first, persona-based targeting approach.
The program was designed to aggressively drive transient reservations while expanding brand awareness. Acting as strategic consultants, we led across creative, first-party data, and reporting clearly defining objectives and success metrics to ensure performance accountability.
To support the relaunch, 85SIXTY reintroduced The Boca Raton across metasearch with a restructured model that enabled managed campaigns at both the resort and individual property levels, delivering greater control and efficiency.
Increase in Ranking Keywords
Overall ROAS
Bookings Driven by MetaSearch
Revenue Directly Attributed to Paid Media
FREQUENTLY ASKED QUESTIONS
Travel & Hospitality Marketing, Answered
What does a travel and hospitality marketing agency do?
A travel and hospitality marketing agency plans and executes strategies that generate demand and increase bookings. This can include metasearch, OTA advertising, paid media, SEO, AEO, lifecycle marketing, creative, analytics, customer experience, and booking-flow optimization. 85SIXTY connects these capabilities into one measurable system.
Which travel and hospitality brands does 85SIXTY work with?
We work with hotels, resort portfolios, all-inclusive resorts, ski and mountain destinations, tourism organizations, travel companies, hospitality ownership groups, and online travel businesses. Our experience spans both individual properties and complex multi-brand organizations.
Can 85SIXTY help increase direct bookings?
Yes. We combine metasearch, paid media, lifecycle marketing, SEO, AEO, analytics, creative, and booking-experience optimization to help brands generate more direct bookings while reducing unnecessary dependence on third-party channels.
Do you manage metasearch and OTA advertising?
Yes. We develop and manage metasearch and OTA strategies across platforms such as Google Hotel Ads, Tripadvisor, Trivago, and relevant OTA co-op programs. Campaigns are designed to support profitable demand, increase direct bookings, and maintain visibility across the travel-planning journey.
How do you measure ROI for hospitality marketing?
We connect media, website, CRM, booking-engine, and revenue data to evaluate performance from impression through booking. Depending on the organization’s data maturity, we may use attribution, incrementality testing, forecasting, advanced analytics, or media mix modeling to identify where marketing investment is generating the greatest return.
How does SEO and AEO support travel bookings?
SEO improves visibility in traditional search results, while AEO helps travel content appear in AI-generated answers and conversational search experiences. Together, they help properties and destinations become more visible while travelers research locations, compare experiences, plan itineraries, and evaluate booking options.
Which platforms and channels does 85SIXTY support?
Our teams work across paid search, paid social, programmatic media, metasearch, SEO, AEO, email, SMS, CRM, analytics, booking engines, CDPs, and leading marketing platforms. The specific mix is tailored to your audience, operating model, technology stack, and booking goals.
What research tools and partners does 85SIXTY use for travel and hospitality marketing?
85SIXTY uses a mix of research platforms, data partners, and audience intelligence tools to help travel and hospitality brands better understand their customers, markets, and competitive landscape. Our research toolkit includes PRXY AI, VIVVIX, Meltwater, Skift Research, Nielsen, Google Destination Insights, Statista, and YouGov.
These tools help us analyze audience demographics, behaviors, psychographics, travel trends, media consumption, competitive activity, and destination demand. We use those insights to inform brand positioning, audience strategy, media planning, creative direction, and booking-focused marketing programs.