ECOMMERCE MARKETING AGENCY
Turn customer demand into profitable ecommerce growth.
A full-funnel ecommerce marketing partner for consumer brands, DTC companies, and retail organizations focused on acquisition, conversion, retention, and long-term customer value.
A full-funnel ecommerce marketing partner helping consumer brands connect acquisition, conversion, and retention strategies to drive profitable growth and increase customer lifetime value.
THE ECOMMERCE GROWTH CHALLENGE
Growth gets harder when every channel operates on its own.
Consumers discover products across search, social, creators, marketplaces, AI platforms, email, retail, and your ecommerce site. The brands that grow profitably connect those experiences instead of optimizing every channel in isolation.
Rising Customer Acquisition Costs
Paid media is more competitive, attribution is less certain, and acquiring another customer often costs more than it did last year. Profitable growth requires improving the entire journey, not simply spending more.
Fragmented Customer Journeys
Customers move between ads, search, social, marketplaces, email, product pages, and physical retail. Disconnected experiences create friction and make it harder to understand what actually drives revenue.
Conversion Friction
Traffic alone does not create growth. Merchandising, navigation, product discovery, content, site performance, checkout, and personalization all influence whether intent turns into revenue.
Disconnected Data & Technology
Commerce platforms, CRM, analytics, CDPs, media platforms, and operational systems often tell different versions of the customer story. That makes personalization, attribution, and decision-making harder than they should be.
FULL-FUNNEL ECOMMERCE MARKETING
One partner across the entire customer journey.
Strategy
• Customer journey mapping
• Ecommerce and growth strategy
• Audience segmentation and data modeling
• Channel and campaign planning
Execution
• Paid search, social, shopping, and programmatic
• Performance creative and content
• Email, SMS, and lifecycle marketing
• Ecommerce UX, Magento 2 & Shopify Plus development
Optimization
• CRO, A/B testing, and experimentation
• Analytics and performance measurement
• Media mix modeling and incrementality
• SEO, AEO, and product discovery
Partnership
• Integrated cross-functional teams
• Strategic roadmaps and quarterly business reviews
• Commerce platform and campaign support
• Continuous testing and improvement
WHY ECOMMERCE BRANDS CHOOSE 85SIXTY
Built to solve ecommerce problems that cross departments.
Ecommerce Is in Our DNA
85SIXTY was founded by retail and ecommerce veterans and has spent more than 15 years helping consumer brands navigate the changing digital commerce landscape.
Strategy + Execution
Our strategists do not stop at recommendations. Media buyers, analysts, developers, designers, CRM specialists, SEO experts, and technologists work together to put strategies into market.
Connected Capabilities
Instead of hiring separate agencies for acquisition, CRM, ecommerce, analytics, and creative, clients can bring those disciplines together around one customer journey and shared business goals.
Senior-Level Partnership
Our teams operate as an extension of our clients' organizations, combining strategic perspective with hands-on execution and clear accountability for outcomes.
Technology-Agnostic Thinking
We work across platforms and architectures, including Shopify Plus, Adobe Commerce, Klaviyo, Salesforce, CDPs, analytics platforms, and custom technology environments.
ECOMMERCE GROWTH SERVICES
The Capabilities to Acquire, Convert, and Retain More Customers.
Whether you need specialized support or an integrated ecommerce partner, our services connect acquisition, conversion, retention, technology, and data to drive profitable growth and increase customer lifetime value.
Performance Creative
Creative strategy and scalable asset production designed to support testing, acquisition, product launches, and full-funnel campaigns.
Paid Media Strategy & Buying
Full-funnel search, Shopping, paid social, programmatic, Amazon, video, and integrated media planning focused on profitable customer acquisition.
MarTech, CDP & Data Activation
MarTech strategy, CDP implementation, customer data architecture, audience activation, and integrations that help brands make better use of first-party data.
Conversion Rate Optimization
Research, experimentation, UX optimization, merchandising, personalization, and testing programs designed to improve ecommerce performance.
Analytics & Media Mix Modeling
Measurement frameworks, attribution, dashboards, advanced analytics, media mix modeling, and forecasting that connect marketing investment to business impact.
Shopify Plus Design & Development
Strategy, UX, design, development, migrations, integrations, Shopify Markets, and ongoing support for scalable ecommerce experiences.
SEO & AEO
Technical SEO, ecommerce SEO, content strategy, product visibility, entity optimization, and AI search strategies designed for both traditional and generative discovery.
Customer Lifecycle Marketing
Email, SMS, segmentation, automation, retention, loyalty, and personalized lifecycle programs that increase repeat revenue and lifetime value.
PROVEN ECOMMERCE EXPERIENCE
Helping ambitious brands build better commerce experiences.
85SIXTY works with ecommerce and consumer brands across outdoor, active lifestyle, apparel, beauty, consumer electronics, health and wellness, and other high-consideration categories.
Global commerce built for what comes next.
A reimagined digital experience designed to support Yonex’s global ecommerce expansion while balancing brand heritage, complex regional requirements, and scalable commerce technology.
+100%
DTC Revenue YoY
+98%
Organic Search Impressions
+228%
Organic Visits
+406%
Organic Conversions
Driving Breakthrough Brand Awareness and Organic Growth for Ascent Protein in a Saturated Fitness Market
85SIXTY partnered with Ascent Protein to launch a high-impact creative, media, and performance marketing initiative during the competitive January fitness season—while simultaneously transforming organic search into a high-growth revenue channel. Through a combination of data-driven creative strategy, full-funnel media execution, iterative testing, and a robust technical SEO, AEO, and product-driven content strategy, the engagement delivered significant lifts in both brand and performance metrics, including a 91% increase in organic traffic and a 443% increase in organic conversions year-over-year—well above industry benchmarks for awareness, purchase intent, and revenue impact.
+48%
Increase in Brand Awareness
+28%
YoY Revenue Growth
+91%
organic search traffic YoY
+443%
organic search conversions YoY
+41% Increase in Ecommerce Transactions Through Brand & Performance Marketing
85SIXTY partnered with Sun Bum, a leading suncare and lifestyle brand, to drive both customer retention and new customer acquisition. By strengthening branded search visibility and aligning media strategy with audience intent, the campaign delivered a 41% increase in website transactions year-over-year.
+25%
increase in impressions on branded search terms
+23%
Improved CTR
+41%
website transactions YoY
+35%
Improved CPM
FREQUENTLY ASKED QUESTIONS
Ecommerce Marketing, answered.
What does an ecommerce marketing agency do?
An ecommerce marketing agency helps brands acquire customers, improve conversion, and increase customer lifetime value across the digital commerce journey. Services can include paid media, SEO, AEO, email and SMS, creative, analytics, CRO, ecommerce development, customer data, and marketplace strategy. 85SIXTY brings these disciplines together so they can be managed against shared revenue and profitability goals.
What ecommerce platforms does 85SIXTY work with?
85SIXTY has deep experience with Shopify Plus and Adobe Commerce, along with composable and headless commerce architectures, APIs, content management systems, analytics platforms, CRM systems, CDPs, and custom integrations. We recommend technology based on the brand's business requirements rather than forcing every organization into the same stack.
Is 85SIXTY a Shopify Plus agency?
Yes, since 2017. 85SIXTY is a preferred Shopify Plus agency with experience across ecommerce strategy, UX and design, development, Shopify Markets, complex integrations, migrations, optimization, and ongoing support for growing consumer brands. 85SIXTY acquired the Shopify agency Digital Operative in 2020.
Can 85SIXTY help improve ecommerce conversion rates?
Yes. Our CRO and customer experience teams combine analytics, customer research, journey mapping, UX, merchandising, experimentation, and A/B testing to identify friction and improve the percentage of visitors who purchase.
How does 85SIXTY help reduce customer acquisition costs?
We look beyond media efficiency alone. Paid media, creative, landing experiences, audience strategy, conversion rate, lifecycle marketing, and customer lifetime value all affect acquisition economics. Connecting these areas can create more efficient growth than optimizing advertising in isolation.
How does SEO and AEO support ecommerce growth?
Ecommerce SEO helps products, categories, and brand content rank across traditional search engines. AEO expands that strategy to AI-driven discovery environments such as AI Overviews, ChatGPT, and other large language models. Together, they help brands remain discoverable as product research spreads across more search surfaces.
Does 85SIXTY support ecommerce retention and lifecycle marketing?
Yes. We develop email, SMS, CRM, automation, segmentation, loyalty, win-back, cross-sell, and retention programs designed to increase repeat purchases and customer lifetime value. 85SIXTY is partners with Klaviyo, Attentive, Insider One, Hightouch and Braze.
Can you connect ecommerce marketing performance to revenue?
Yes. Our analytics teams work across media, ecommerce platforms, CRM, customer data, and business intelligence systems to create measurement frameworks that connect marketing activities to transactions and revenue. Depending on the business, that can include attribution, experimentation, forecasting, propensity modeling, and media mix modeling.
Do you work with enterprise ecommerce brands?
Yes. 85SIXTY works with mid-market and enterprise organizations that often have complex technology stacks, multiple customer segments, global markets, cross-functional stakeholders, and multiple sales channels.
Can you work with early stage ecommerce brands and how?
Yes. We work with early stage ecommerce brands by helping them build a strong foundation for growth across strategy, technology, and marketing. This can include defining their ecommerce roadmap, setting up or optimizing their DTC site, establishing acquisition and retention programs, and ensuring their tech stack is scalable. We also help early brands prioritize the right channels and tactics so they can grow efficiently while preparing for expansion into additional channels like marketplaces when the time is right.