SENTALER partnered with 85SIXTY to reimagine its digital experience on Shopify Plus. The goal was to consolidate its fragmented storefronts and create a modern, beautiful, and scalable platform that matched the sophistication of the brand. The redesigned site delivers a cohesive global presence, improved performance, and a foundation for future personalization and international growth.
Luxury Outerwear
eCommerce
Website Redesign and Development
SENTALER operated three standalone Shopify storefronts that created operational strain and an inconsistent customer experience. Each store used different data structures, merchandising approaches, and design systems, making it difficult to scale efficiently or expand into new markets.
At the same time, the brand needed to preserve its premium visual identity while improving mobile performance and creating a foundation for personalization and future innovation.
85SIXTY rebuilt SENTALER’s digital ecosystem on Shopify Plus by merging all storefronts into one global experience. The team combined CX strategy, UX design, and technical architecture to simplify navigation and improve discovery for luxury shoppers. We executed a full Shopify data migration, integrated essential third-party tools, and built custom functionality to support internationalization, merchandising flexibility, and operational efficiency. The new design introduced a visually polished interface that reflects SENTALER’s elevated brand standards.
Faster entry into global markets; Improved mobile speed and conversion paths; Simplified operations through centralized management; Consistent luxury design across regions; Scalable foundation for personalization and future enhancements.
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