Reaching Peak Performance

Reaching Peak Performance

La Sportiva - CRO Case Study Agency
La Sportiva - CRO Case Study Agency

The Challenge

La Sportiva, a technical mountain footwear company that delivers the most technical products for the most technical mountain conditions engaged with 85SIXTY Customer experience agency to boost user engagement and conversions on their North American website.

Our Conversion Rate Optimization (CRO) audit quickly revealed that users were bouncing from the site due to insufficient communication of product value and a lack of motivational content to drive engagement.

Our Proof

Increase in Overall Conversion Rate
Increase in Checkout Rate
Reduction in Bounce Rate
Increase in Add to Cart Rate
La Sportiva - CRO Case Study - 85SIXTY

Our Approach:

The Goal: Increase quality product views

Our Integrated CRO and CX solutions approach consisted of drawing from User research, CX analytics, Customer Journey Mapping, and Persona Development to provide visitors with an experience that both matches their motivation and provides clear pathways to view “high probability to buy” products.

This strategy along with data-driven customer insights turned out to be the sweet spot.


By implementing brand value, product differentiation and conversion-driven UX design across the website experience, La Sportiva achieved a remarkable 28% increase in quality product views!

As another indication of behavior, the bounce rate decreased by 41% on the primary landing page and La Sportiva enjoyed increased engagement to their 3 largest product categories.

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Our website was dated and lacked a modern user experience strategy. With the help of 85Sixty, we were able to create visual and functional updates that have improved time on site and engagement with our product pages. Their CX team made excellent recommendations which were easy to implement and new content fields that have elevated our brand messaging.
Chrissy Wise
Marketing Director

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