Strategy Sessions: Finding The “Why” In The Data
with Melissa Kreuter, VP of Analytics at 85SIXTY Recorded: March 20, 2026Participants: Brian Perkins (Director, CRM Marketing, 85SIXTY) and Melissa Kreuter (Head of Analytics, 85
Strategy Sessions: Inside Holiday Creative
with Scott Smith, Creative Director at 85SIXTY Recorded: December 5, 2025Participants: Brian Perkins (Director, CRM Marketing) and Scott Smith (Creative Director, 85SIXTY) For the
Social Video: Why It’s Time for Brands to Embrace the New Television
As the CMO / VP Marketing of a consumer brand, it’s imperative to stay ahead of industry trends and adapt your strategies to meet evolving consumer preferences. One of the most s
TikTok Playbook for Brands: Embrace Authenticity and Fun
TikTok is the fastest-growing platform out there, and it’s a fantastic opportunity for brands to connect with audiences in a fresh way. But remember, TikTok has its own vibe—it
Unlocking the Full Potential of Google Merchant Center Next: A Strategic Upgrade for E-Commerce Brands
As a seasoned player in the digital ecosystem, you’re already aware that Google is constantly evolving its tools to keep pace with the demands of modern commerce. The latest iter