Strategy Sessions: Finding The “Why” In The Data
with Melissa Kreuter, VP of Analytics at 85SIXTY Recorded: March 20, 2026Participants: Brian Perkins (Director, CRM Marketing, 85SIXTY) and Melissa Kreuter (Head of Analytics, 85
How Advanced Analytics Can Strengthen Business Strategy for Retailers
Across retail and e-commerce, executive teams are navigating a common set of challenges. Compressed margins, rising customer acquisition costs, shifting demand, increased tariffs,
Lost SEO Traffic After Cookie Consent? Here’s How to Quantify It Like a Pro
Noticing a significant dip in your website’s search engine traffic after implementing cookie consent can be upsetting as it becomes more difficult to prove or disprove statem
Using Python and Data Science Practices in SEO Analysis of Data
At this year’s BrightonSEO in San Diego, I had the opportunity to share insights on integrating Python and data science practices into SEO analysis for faster, more scalable work