My Highlights from MeasureCamp LA 2026: Analytics Setups SEO Teams Get Wrong
with Benj Arriola, Senior SEO Director at 85SIXTY If you think all marketing analytics conferences are the same, MeasureCamp Los Angeles 2026 will prove you wrong right away. This
Tracking AI / LLM Web Traffic To Your Website
with Benj Arriola, Senior SEO Director at 85SIXTY Editor’s Note: May 13, 2026 – Google Analytics Update​ The AI and analytics landscape is evolving rapidly. Since May
The AI Prompt Funnel: Where Brands Show Up or Get Left Out
For years, brands operated with the understanding that they could shape the consideration set over the course of the customer journey. We did a great job of it; we mastered the con
How AI Query Fan-Out Is Reshaping SEO in 2026
with Joe McGuff, SEO Strategist at 85SIXTY Google’s index has always been larger than any human can search; now it is being searched for us, hundreds of times per human prompt, b
Stop Asking How to Get In. Start Asking What Lets You In.
Why AI Search Is Forcing Enterprise Teams to Rethink Content Readiness Enterprise marketing teams are hearing a lot of noise right now about AI search content eligibility in 2026.
The Proprietary Intent Signal You’re Ignoring: Why Internal Site Search is the Missing Link in Your SEO Strategy
Your customers are telling you exactly what your site is missing. Are you listening, or just relying on third-party estimations? As an Ecommerce Director, your inbox is likely floo
BrightonSEO 2025 Takeaways That Resonated With My SEO and AI Understanding
SEO in 2025 is less about gaming algorithms and more about creating real value for people. At BrightonSEO, experts emphasized that winning strategies come from uncovering hidden au
Lost SEO Traffic After Cookie Consent? Here’s How to Quantify It Like a Pro
Noticing a significant dip in your website’s search engine traffic after implementing cookie consent can be upsetting as it becomes more difficult to prove or disprove statem
Using Python and Data Science Practices in SEO Analysis of Data
At this year’s BrightonSEO in San Diego, I had the opportunity to share insights on integrating Python and data science practices into SEO analysis for faster, more scalable work
What To Know About Google’s E-E-A-T Guidelines
What is E-E-A-T? Discover how Google uses the Expertise, Experience, Authority and Trust of your website in search.