BrightonSEO 2025 Takeaways That Resonated With My SEO and AI Understanding
SEO in 2025 is less about gaming algorithms and more about creating real value for people. At BrightonSEO, experts emphasized that winning strategies come from uncovering hidden au
Lost SEO Traffic After Cookie Consent? Here’s How to Quantify It Like a Pro
Noticing a significant dip in your website’s search engine traffic after implementing cookie consent can be upsetting as it becomes more difficult to prove or disprove statem
Using Python and Data Science Practices in SEO Analysis of Data
At this year’s BrightonSEO in San Diego, I had the opportunity to share insights on integrating Python and data science practices into SEO analysis for faster, more scalable work
eCommerce Design Pitfalls: Don’t skip Strategy > Good Design
Designing an eCommerce experience is not just about having a visually appealing and functional interface, it’s about creating an online presence that reflects your brand, matches
What To Know About Google’s E-E-A-T Guidelines
What is E-E-A-T? Discover how Google uses the Expertise, Experience, Authority and Trust of your website in search.
What is the real formula for Keyword Effectiveness Index (KEI)?
There are many versions of this formula, but in general, it is the ratio between search volume and some competition metric or keyword difficulty metric. It is often expressed as a
85SIXTY Adds SEO Industry Veteran to Its Growing Digital Agency Leadership Team
Benj Arriola joins 85SIXTY as Senior Director SEO bringing over 2 decades of agency experience in marketing leadership and enterprise SEO strategies. We’re excited to have hi