My Highlights from MeasureCamp LA 2026: Analytics Setups SEO Teams Get Wrong
with Benj Arriola, Senior SEO Director at 85SIXTY If you think all marketing analytics conferences are the same, MeasureCamp Los Angeles 2026 will prove you wrong right away. This
Behind Every Campaign That Works: The Hidden Role of Technical Marketing
Made for TV Marketing Here’s a pitch for a new series: a drama centered around a marketing agency and the amazing campaigns it develops for their clients. We open in a large
Tracking AI / LLM Web Traffic To Your Website
with Benj Arriola, Senior SEO Director at 85SIXTY Editor’s Note: May 13, 2026 – Google Analytics Update The AI and analytics landscape is evolving rapidly. Since May
Strategy Sessions: Finding The “Why” In The Data
with Melissa Kreuter, VP of Analytics at 85SIXTY Recorded: March 20, 2026Participants: Brian Perkins (Director, CRM Marketing, 85SIXTY) and Melissa Kreuter (Head of Analytics, 85
How Advanced Analytics Can Strengthen Business Strategy for Retailers
Across retail and e-commerce, executive teams are navigating a common set of challenges. Compressed margins, rising customer acquisition costs, shifting demand, increased tariffs,
Why ecommerce merchants should migrate to Google Analytics 4
There are several reasons why ecommerce merchants should consider switching to Google Analytics 4 (GA4). /*! elementor – v3.5.4 – 23-01-2022 */ .elementor-heading-title
Datawave – Identify Your Best and (Worst) Customers
When the DotCom bubble burst, it did so in an eye-popping fashion. In the late 90’s, Yahoo’s stock price was $200; two years later, 95% of the value was erased. There were mult