The Rise of Server-Side Tracking: What It Means for Your Data
Remember tracking cookies – those little bits of code that followed you around the web? They helped marketers figure out your interests, target ads, and generally understand onli
Navigating the Cookieless Future: Strategies for Success
In a digital ecosystem that’s ever-evolving, the end of third-party cookies marks a pivotal moment, signaling a shift toward more privacy-centric advertising and marketing approa
How Comprehensive User Research Can Increase Your Bottom Line
Create Exceptional Experiences for Your Users By Getting To Know Them In the quest to truly understand their target audience, many businesses often believe that crafting a user per
3 Ways To Ensure Increased Performance From A Website Redesign Project
So you’ve decided to redesign your eCommerce website experience, that’s fantastic! Now buckle up buttercup and realize the road ahead. What’s the end game? How will you g
Achieving a Best in Class eCommerce Experience
I get asked all the time about how to achieve the best in class ecommerce experience. It’s a solid aspiration for any company and seemingly everyone wants it. In fact, I’ve
3 solid CX strategies that extract maximum revenue from your most loyal customers
Whether we acknowledge it or not, economic health plays a role in the success of your business. Recent low consumer sentiment and the constant chirping about financial instability
eCommerce Design Pitfalls: Don’t skip Strategy > Good Design
Designing an eCommerce experience is not just about having a visually appealing and functional interface, it’s about creating an online presence that reflects your brand, matches
RIP Google Optimize… Now what?
If you’re a current user of Google Optimize, you may have already heard the news that the product is being discontinued on September 30, 2023. As one of the most widely-used
Trends in Metasearch Marketing – Part 3
We sat down with our resident Metasearch Marketing & Advertising expert, Dean Schmit, to continue our series on Metasearch Marketing trends he sees in 2023, heading into 2024,
Trends in Metasearch Marketing – Part 2
We sat down with our resident Metasearch Marketing expert, Dean Schmit, to learn more about the Metasearch Marketing trends he sees in 2023, heading into 2024, like Google Callout