3 solid CX strategies that extract maximum revenue from your most loyal customers
Whether we acknowledge it or not, economic health plays a role in the success of your business. Recent low consumer sentiment and the constant chirping about financial instability
eCommerce Design Pitfalls: Don’t skip Strategy > Good Design
Designing an eCommerce experience is not just about having a visually appealing and functional interface, it’s about creating an online presence that reflects your brand, matches
RIP Google Optimize… Now what?
If you’re a current user of Google Optimize, you may have already heard the news that the product is being discontinued on September 30, 2023. As one of the most widely-used
Trends in Metasearch Marketing – Part 3
We sat down with our resident Metasearch Marketing & Advertising expert, Dean Schmit, to continue our series on Metasearch Marketing trends he sees in 2023, heading into 2024,
Trends in Metasearch Marketing – Part 2
We sat down with our resident Metasearch Marketing expert, Dean Schmit, to learn more about the Metasearch Marketing trends he sees in 2023, heading into 2024, like Google Callout
Adobe Summit 2023
Adobe Summit 2023 is back in person! As a certified Adobe agency partner, 85SIXTY is excited to have team members attending this year to support our customers on stage, gain insigh
Trends in Metasearch Marketing
We sat down with our resident Metasearch Marketing expert, Dean Schmit, to learn more about the trends he sees in 2023. /*! elementor – v3.5.4 – 23-01-2022 */ .elemento
What To Know About Google’s E-E-A-T Guidelines
What is E-E-A-T? Discover how Google uses the Expertise, Experience, Authority and Trust of your website in search.
Why ecommerce merchants should migrate to Google Analytics 4
There are several reasons why ecommerce merchants should consider switching to Google Analytics 4 (GA4). /*! elementor – v3.5.4 – 23-01-2022 */ .elementor-heading-title
What is the real formula for Keyword Effectiveness Index (KEI)?
There are many versions of this formula, but in general, it is the ratio between search volume and some competition metric or keyword difficulty metric. It is often expressed as a