Custom Labels: The Secret Weapon Hiding in Your Merchant Center Feed
When running Google Shopping or Performance Max campaigns, you have countless ways to segment, optimize, and scale your product advertising. But one of the most powerful and often
Beyond the Basics: Building a High-Impact First-Party Data Strategy
Why First-Party Data Is Having a Moment The way marketers access and use customer data is being rewritten. Google is moving forward with somewhat chaotic third-party cookie depreca
UGC: What Works, What’s Overdone, and What’s Next
User-generated content has been a go-to tactic for eCommerce brands and for good reason. It builds trust, drives performance, and helps brands show up in a way that feels more huma
Why the Winners Will Use AI for Strategy
It’s 2025 and the digital landscape is drowning in AI generated content. From generative essays to video ads, most brands are chasing volume, and the result is the sea of samenes
How Advanced Analytics Can Strengthen Business Strategy for Retailers
Across retail and e-commerce, executive teams are navigating a common set of challenges. Compressed margins, rising customer acquisition costs, shifting demand, increased tariffs,
5 Things You Didn’t Know You Could Buy Programmatically
When most people think of programmatic advertising, display banners are often the first thing that comes to mind. It’s true that demand side platforms (DSPs) were originally buil
Lost SEO Traffic After Cookie Consent? Here’s How to Quantify It Like a Pro
Noticing a significant dip in your website’s search engine traffic after implementing cookie consent can be upsetting as it becomes more difficult to prove or disprove statem
Unveiling the Power of Shopify Winter Editions 2025: Key Features for Growing Online Businesses
The landscape of ecommerce is evolving rapidly, and to stay ahead of the curve, businesses need robust platforms that grow with them. Enter Shopify Winter Editions 2025, a game-cha
Using Python and Data Science Practices in SEO Analysis of Data
At this year’s BrightonSEO in San Diego, I had the opportunity to share insights on integrating Python and data science practices into SEO analysis for faster, more scalable work
Social Video: Why It’s Time for Brands to Embrace the New Television
As the CMO / VP Marketing of a consumer brand, it’s imperative to stay ahead of industry trends and adapt your strategies to meet evolving consumer preferences. One of the most s