Behind Every Campaign That Works: The Hidden Role of Technical Marketing
Made for TV Marketing Here’s a pitch for a new series: a drama centered around a marketing agency and the amazing campaigns it develops for their clients. We open in a large
Strategy Sessions: Finding The “Why” In The Data
with Melissa Kreuter, VP of Analytics at 85SIXTY Recorded: March 20, 2026Participants: Brian Perkins (Director, CRM Marketing, 85SIXTY) and Melissa Kreuter (Head of Analytics, 85
Strategy Sessions: Inside Holiday Creative
with Scott Smith, Creative Director at 85SIXTY Recorded: December 5, 2025Participants: Brian Perkins (Director, CRM Marketing) and Scott Smith (Creative Director, 85SIXTY) For the
Beyond the Basics: Building a High-Impact First-Party Data Strategy
Why First-Party Data Is Having a Moment The way marketers access and use customer data is being rewritten. Google is moving forward with somewhat chaotic third-party cookie depreca