Meta Andromeda Explained: What CPG Brands Need to Change About Creative
Many CPG brands are seeing the same pattern on Meta. Audience targeting feels less predictable, winning ads fatigue faster, and creative teams are being asked to produce more conte
Strategy Sessions: Inside Holiday Creative
with Scott Smith, Creative Director at 85SIXTY Recorded: December 5, 2025Participants: Brian Perkins (Director, CRM Marketing) and Scott Smith (Creative Director, 85SIXTY) For the
Custom Labels: The Secret Weapon Hiding in Your Merchant Center Feed
When running Google Shopping or Performance Max campaigns, you have countless ways to segment, optimize, and scale your product advertising. But one of the most powerful and often
Beyond the Basics: Building a High-Impact First-Party Data Strategy
Why First-Party Data Is Having a Moment The way marketers access and use customer data is being rewritten. Google is moving forward with somewhat chaotic third-party cookie depreca
UGC: What Works, What’s Overdone, and What’s Next
User-generated content has been a go-to tactic for eCommerce brands and for good reason. It builds trust, drives performance, and helps brands show up in a way that feels more huma
Why the Winners Will Use AI for Strategy
It’s 2025 and the digital landscape is drowning in AI generated content. From generative essays to video ads, most brands are chasing volume, and the result is the sea of samenes