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Explore the benefits of server-side tracking for enhanced privacy and data accuracy in our comprehensive guide. Learn how it works, why it matters, and best practices for implementation.

Digital Marketing

The Rise of Server-Side Tracking: What It Means for Your Data

Remember tracking cookies – those little bits of code that followed you around the web? They helped marketers figure out your interests, target ads, and generally understand onli

Ecommerce Merchants - Migrate to Google Analytics 4

December 16, 2022

Why ecommerce merchants should migrate to Google Analytics 4

There are several reasons why ecommerce merchants should consider switching to Google Analytics 4 (GA4). /*! elementor – v3.5.4 – 23-01-2022 */ .elementor-heading-title

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