How Creators, AI and Meta are Turning Content into Revenue
Social platforms aren’t just for socializing anymore, and they haven’t been for a long time. They have become fully fledged ecommerce ecosystems, with predictions that the glob
The Revenue You’re Not Seeing (But Already Paying For)
Call tracking reveals millions in high-intent conversions happening offline – unlocking a more complete view of performance and a clear path to scale. For many brands, perfor
PPC Hero Conf San Diego 2025: Where AI Meets the Marketer
This was my second time at PPC Hero Conf. The first was back in 2018 in Austin, back when TikTok wasn’t a thing, cookies weren’t crumbling, and we weren’t wondering if an AI
Why Placement Matters: Navigating Demand Gen’s New Controls
The Demand Gen campaign type has seen a lot of evolution recently, with several exciting updates that offer more control and transparency than ever before. As of March 2025, Google
Social Media Is Starting to Feel a Lot Like Search..and we’re here for it.
If you’ve spent any time on TikTok, Pinterest, or Instagram lately, you might’ve noticed something: social media is acting more and more like a search engine. People aren’t j