Why Placement Matters: Navigating Demand Gen’s New Controls
The Demand Gen campaign type has seen a lot of evolution recently, with several exciting updates that offer more control and transparency than ever before. As of March 2025, Google
Social Media Is Starting to Feel a Lot Like Search..and we’re here for it.
If you’ve spent any time on TikTok, Pinterest, or Instagram lately, you might’ve noticed something: social media is acting more and more like a search engine. People aren’t j
Custom Labels: The Secret Weapon Hiding in Your Merchant Center Feed
When running Google Shopping or Performance Max campaigns, you have countless ways to segment, optimize, and scale your product advertising. But one of the most powerful and often
Beyond the Basics: Building a High-Impact First-Party Data Strategy
Why First-Party Data Is Having a Moment The way marketers access and use customer data is being rewritten. Google is moving forward with somewhat chaotic third-party cookie depreca
Why the Winners Will Use AI for Strategy
It’s 2025 and the digital landscape is drowning in AI generated content. From generative essays to video ads, most brands are chasing volume, and the result is the sea of samenes
TikTok Playbook for Brands: Embrace Authenticity and Fun
TikTok is the fastest-growing platform out there, and it’s a fantastic opportunity for brands to connect with audiences in a fresh way. But remember, TikTok has its own vibe—it