Strategy Sessions: Inside Holiday Creative
with Scott Smith, Creative Director at 85SIXTY Recorded: December 5, 2025Participants: Brian Perkins (Director, CRM Marketing) and Scott Smith (Creative Director, 85SIXTY) For the
Social Media Is Starting to Feel a Lot Like Search..and we’re here for it.
If you’ve spent any time on TikTok, Pinterest, or Instagram lately, you might’ve noticed something: social media is acting more and more like a search engine. People aren’t j