Strategy Sessions: Inside Holiday Creative
with Scott Smith, Creative Director at 85SIXTY Recorded: December 5, 2025Participants: Brian Perkins (Director, CRM Marketing) and Scott Smith (Creative Director, 85SIXTY) For the
Why Placement Matters: Navigating Demand Gen’s New Controls
The Demand Gen campaign type has seen a lot of evolution recently, with several exciting updates that offer more control and transparency than ever before. As of March 2025, Google