My Highlights from MeasureCamp LA 2026: Analytics Setups SEO Teams Get Wrong
with Benj Arriola, Senior SEO Director at 85SIXTY If you think all marketing analytics conferences are the same, MeasureCamp Los Angeles 2026 will prove you wrong right away. This
Tracking AI / LLM Web Traffic To Your Website
with Benj Arriola, Senior SEO Director at 85SIXTY Editor’s Note: May 13, 2026 – Google Analytics Update The AI and analytics landscape is evolving rapidly. Since May
Lost SEO Traffic After Cookie Consent? Here’s How to Quantify It Like a Pro
Noticing a significant dip in your website’s search engine traffic after implementing cookie consent can be upsetting as it becomes more difficult to prove or disprove statem
Using Python and Data Science Practices in SEO Analysis of Data
At this year’s BrightonSEO in San Diego, I had the opportunity to share insights on integrating Python and data science practices into SEO analysis for faster, more scalable work
What is the real formula for Keyword Effectiveness Index (KEI)?
There are many versions of this formula, but in general, it is the ratio between search volume and some competition metric or keyword difficulty metric. It is often expressed as a