How Creators, AI and Meta are Turning Content into Revenue
Social platforms aren’t just for socializing anymore, and they haven’t been for a long time. They have become fully fledged ecommerce ecosystems, with predictions that the glob
The Revenue You’re Not Seeing (But Already Paying For)
Call tracking reveals millions in high-intent conversions happening offline – unlocking a more complete view of performance and a clear path to scale. For many brands, perfor
Tracking AI / LLM Web Traffic To Your Website
with Benj Arriola, Senior SEO Director at 85SIXTY Editor’s Note: May 13, 2026 – Google Analytics Update
The AI Prompt Funnel: Where Brands Show Up or Get Left Out
For years, brands operated with the understanding that they could shape the consideration set over the course of the customer journey. We did a great job of it; we mastered the con
Strategy Sessions: Finding The “Why” In The Data
with Melissa Kreuter, VP of Analytics at 85SIXTY Recorded: March 20, 2026Participants: Brian Perkins (Director, CRM Marketing, 85SIXTY) and Melissa Kreuter (Head of Analytics, 85