The AI Prompt Funnel: Where Brands Show Up or Get Left Out
For years, brands operated with the understanding that they could shape the consideration set over the course of the customer journey. We did a great job of it; we mastered the con
How AI Query Fan-Out Is Reshaping SEO in 2026
with Joe McGuff, SEO Strategist at 85SIXTY Google’s index has always been larger than any human can search; now it is being searched for us, hundreds of times per human prompt, b
Stop Asking How to Get In. Start Asking What Lets You In.
Why AI Search Is Forcing Enterprise Teams to Rethink Content Readiness Enterprise marketing teams are hearing a lot of noise right now about AI search content eligibility in 2026.