Behind Every Campaign That Works: The Hidden Role of Technical Marketing
Made for TV Marketing Here’s a pitch for a new series: a drama centered around a marketing agency and the amazing campaigns it develops for their clients. We open in a large
The Proprietary Intent Signal You’re Ignoring: Why Internal Site Search is the Missing Link in Your SEO Strategy
Your customers are telling you exactly what your site is missing. Are you listening, or just relying on third-party estimations? As an Ecommerce Director, your inbox is likely floo
Unveiling the Power of Shopify Winter Editions 2025: Key Features for Growing Online Businesses
The landscape of ecommerce is evolving rapidly, and to stay ahead of the curve, businesses need robust platforms that grow with them. Enter Shopify Winter Editions 2025, a game-cha
Social Video: Why It’s Time for Brands to Embrace the New Television
As the CMO / VP Marketing of a consumer brand, it’s imperative to stay ahead of industry trends and adapt your strategies to meet evolving consumer preferences. One of the most s
Navigating the Future of Digital Accessibility
In the rapidly evolving digital landscape, accessibility remains a pivotal aspect of web development and design. The recent Level Access Webinar held on May 1, 2024, shed light on
Adobe Summit 2023
Adobe Summit 2023 is back in person! As a certified Adobe agency partner, 85SIXTY is excited to have team members attending this year to support our customers on stage, gain insigh
What To Know About Google’s E-E-A-T Guidelines
What is E-E-A-T? Discover how Google uses the Expertise, Experience, Authority and Trust of your website in search.
Why ecommerce merchants should migrate to Google Analytics 4
There are several reasons why ecommerce merchants should consider switching to Google Analytics 4 (GA4). /*! elementor – v3.5.4 – 23-01-2022 */ .elementor-heading-title
85SIXTY Adds SEO Industry Veteran to Its Growing Digital Agency Leadership Team
Benj Arriola joins 85SIXTY as Senior Director SEO bringing over 2 decades of agency experience in marketing leadership and enterprise SEO strategies. We’re excited to have hi
Datawave – Identify Your Best and (Worst) Customers
When the DotCom bubble burst, it did so in an eye-popping fashion. In the late 90’s, Yahoo’s stock price was $200; two years later, 95% of the value was erased. There were mult